The posting
Client Strategy Manager, Activation
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
InMarket is seeking a strategic, commercially-minded Client Strategy Manager to join our Activation Client Strategy team.
You will partner with Sales Directors, Account Management, Ad Operations, and Data Analysts across the full client lifecycle to shape RFP responses and strategic proposals pre-sale, then use in-flight and post-campaign performance to inform smarter planning, deepen relationships, and grow the account.
We are also looking for someone fluent in AI who can build reusable skills, agents, and workflows that drive efficiencies and amplify outputs.
Core Areas of Responsibility
Media Planning & Strategic Recommendations
- Own the development of InMarket media plans and strategic recommendations that connect a client's business objectives to specific audiences, Moments, channels, budgets, and flighting
- Build client-facing planning collateral: proposals, one-pagers, category POVs, and strategy decks that are accurate but creative, succinct but thorough.
- Keep abreast of emerging consumer behaviors, media channels, technologies, and competitors impacting our clients' categories, and feed that back into how we plan
Pre-Sales Partnership & Commercial Growth
- Lead the strategic response to RFPs and briefs, partnering with Sales to shape a differentiated, winnable point of view
- Co-present at client meetings and on calls, representing the strategic rationale behind the plan with confidence and clarity
- Use in-flight and prior campaign performance to inform the next plan, turning results into the reason for the client's next investment
- Act as an internal resource for Sales, Marketing, and Product on how best to position InMarket's activation capabilities against a given client challenge
Storytelling & Client Insight
- Translate complex data into a simple, compelling narrative to state the non-obvious learning and answer the 'So What?' and 'Now What?'
- Partner with Account Management, Ad Operations, and Data Insights Analysts to interpret campaign performance and convert it into forward-looking planning guidance
- Present recommendations and results to internal and external audiences, ensuring the message lands clearly with both marketers and their agencies
- Contribute to Quarterly Business Reviews, identifying macro trends and growth opportunities spanning multiple campaigns on key accounts
AI Fluency & Ways of Working
- AI-Powered Data & Insights: Use AI to pull, structure, and analyze data across internal systems and translate findings into actionable, client-facing insights for pre-sales and campaign work. AI-Powered Storytelling: Use AI to develop client presentations, narratives, and deliverables from initial concept through final polish. AI-Enabled Workflow Development: Reimagine and improve team workflows using AI, going beyond basic automation to create more scalable and efficient ways of working. AI Product & Workflow Development: Build or configure AI-powered tools, products, and workflows that improve how teams deliver insights and client work. Scalable Insights: Develop productized insights, frameworks, and solutions that can be reused and scaled across clients.
Impact & Success Indicators
In your first 90 days
- Fluent in InMarket's activation products, audience taxonomy, Moments capabilities, and how they map to common client objectives
- Independently leading the strategic response on RFPs and briefs for assigned accounts
- Trusted by your Sales partners to co-present the plan and defend the rationale on client calls
- Built or improved at least one AI-assisted workflow that measurably speeds up a recurring part of the planning process
- Delivered a strategic recommendation that surfaced an opportunity the client had not asked about
In your first year
- Recognized as a go-to strategic partner for your accounts
- A demonstrable track record of contributing to won business and organic account growth through upsell and expansion recommendations
- Your planning narratives and frameworks are reused across the wider team as the standard
- Shipped reusable AI skills or workflows that are adopted beyond your own accounts and have shortened proposal turnaround times
- Consistently spotting category and behavioral trends early, and translating them into commercial opportunities for InMarket and our clients
We're Looking for Someone With
- 3-5+ years in media planning, brand or agency strategy, insights, client success, and/or account management. Media planning experience strongly preferred
- Comfort with quantitative analysis and a data-driven approach to decision-making
- Strategic thinking that goes beyond the obvious: you reframe the brief, question the assumption, and find the angle others miss
- Advanced AI fluency. You can build skills, prompts, and workflows that change how work gets done
- Strong interpersonal skills and the ability to collaborate effectively across all functions and levels
- Strong verbal and written communication skills, including client-facing presentation experience
- Strong proficiency with MS Office, especially Excel and PowerPoint
- Familiarity with Looker or other data visualization tools
Benefits & Compensation
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
*Title and compensation may be adjusted based on the candidate’s relevant years of experience and overall qualifications.
For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, and Massachusetts, the Targeted Base Salary Range for this role is $90,000 -$100,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
