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Open nowPosted 32 hours ago

Product Marketing Manager

InnoCraft1 open role

Where
Berlin
Work mode
Remote
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Your applicationOpen nowProduct Marketing ManagerInnoCraft · Berlin

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on InnoCraft's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. InnoCraft postings stay open a median of 1 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.5%3 days
  3. 8.0%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 32 hours ago

InnoCraft median: 1 days open

The posting

Help build the future of digital intelligence

Why this role matters

  • Market positioning and differentiation: making Matomo's value clear and compelling in a competitive analytics market
  • Revenue and sales effectiveness: helping Sales engage the right customers with stronger narratives, evidence and enablement
  • Product adoption and growth: ensuring customers understand the value of new and existing capabilities and are motivated to use them

What you will own

  • Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.
  • Customer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.
  • Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.
  • Prioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.
  • Sales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.
  • Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.
  • Product adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.
  • Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.

What you bring

  • 5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.
  • Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.
  • Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.
  • Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.
  • The ability to understand complex or technical products and translate them into simple, credible and compelling customer value.
  • A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.
  • Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.
  • A strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.
  • Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.
  • Experience marketing open-source or developer-influenced products.
  • Experience supporting enterprise or Sales-Led Growth motions.
  • Experience adapting positioning and enablement across international markets, particularly Europe and North America.
  • French or German language skills.

Why Matomo?

  • No-meeting Fridays
  • No more than two days each week with late meetings

Benefits

  • 100% remote working within your country of employment
  • Flexible working hours, within the collaboration and coverage requirements of the role
  • 25 - 30 days of paid annual leave plus national public holidays
  • Home-office equipment and co-working support
  • Health insurance support, where applicable
  • Mental-health and wellbeing support
  • Training and professional development opportunities
  • Paid volunteering day
  • Pet bereavement leave

Hiring process

Diversity, Equity and Inclusion

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