The posting
Marketing Manager (Strategy, Digital Marketing & Brand Development)
Company: Inspired Homes Pte Ltd Industry: Design & Build / Landed Residential Construction Location: Singapore Employment Type: Full-Time
About Inspired Homes
Inspired Homes is a Singapore-based Design & Build company specialising in landed residential properties, including renovations, additions & alterations (A&A), reconstruction and new builds.
We are looking for a hands-on Marketing Manager who can take ownership of our marketing direction, strengthen our brand positioning and develop strategies that attract the right customers.
This is not simply a social media management role. We are looking for someone who enjoys researching, developing ideas, understanding customer behaviour and turning marketing strategies into measurable business results.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the company's overall marketing strategy across digital and offline channels.
- Research market trends, competitors, customer behaviour and opportunities within the landed residential market.
- Identify customer concerns, buying motivations and opportunities to differentiate our services.
- Develop marketing campaigns, promotional concepts and attractive service offerings.
- Plan monthly and quarterly marketing calendars, including campaigns, content and promotional activities.
- Propose new ideas to increase brand awareness and generate qualified enquiries.
2. Google Ads & Performance Marketing
- Plan, manage and optimise Google Ads campaigns, working with external agencies where necessary.
- Understand keyword targeting, search intent, campaign structures, conversion tracking and landing page performance.
- Analyse advertising expenditure, lead quality, conversion rates and campaign effectiveness.
- Recommend improvements to advertising copy, creatives, targeting and landing pages.
- Monitor campaign performance and ensure advertising budgets are used effectively.
- Track enquiries through the marketing funnel to identify which campaigns generate genuine business opportunities.
3. SEO, Website & Content Strategy
- Develop SEO strategies to improve organic search visibility and attract relevant website visitors.
- Conduct keyword research and competitor analysis using tools such as SEMrush, Ahrefs and Google Search Console.
- Research and recommend relevant article topics based on homeowner concerns, search demand and commercial opportunities.
- Plan website content, landing pages, case studies and educational articles.
- Develop effective headlines, advertising hooks, calls to action and conversion-focused copy.
- Coordinate with writers, designers and website developers to implement improvements.
- Regularly review website performance and identify opportunities to improve enquiry conversion rates.
4. Brand Development & Content Marketing
- Develop content strategies for the company and founder's personal brand.
- Plan content for LinkedIn, TikTok, Instagram, Facebook and other relevant platforms.
- Identify interesting project stories, construction insights and educational topics that resonate with homeowners.
- Work with the internal team to gather project photographs, videos and real construction stories.
- Guide the direction of video content, graphics, advertising creatives and marketing materials.
- Ensure consistency in brand messaging, tone, visual identity and positioning.
5. Campaigns, Partnerships & Business Development Support
- Develop marketing concepts and promotional offers that attract potential landed homeowners.
- Identify collaboration opportunities with property agents, property-related businesses and industry partners.
- Initiate and coordinate marketing partnerships, including property features, articles and joint campaigns.
- Plan offline marketing materials such as construction site banners, brochures, signage and promotional displays.
- Explore new channels and marketing initiatives that can generate quality business enquiries.
6. Marketing Analytics & Reporting
- Monitor marketing performance using Google Analytics, Google Ads, Search Console and other relevant tools.
- Prepare monthly marketing reports covering advertising expenditure, lead generation, lead quality and conversion performance.
- Identify which campaigns, content and channels are producing the strongest results.
- Recommend improvements based on actual performance data.
- Take ownership of marketing schedules, deliverables and coordination with external agencies.
Requirements
- Diploma or Degree in Marketing, Business, Communications or a related discipline.
- Preferably 4–6 years of relevant experience in digital marketing, marketing strategy or growth marketing.
- Good working knowledge of Google Ads, SEO, Google Analytics and digital marketing tools.
- Strong research, analytical and problem-solving skills.
- Able to develop marketing ideas and translate them into actionable campaigns.
- Good copywriting ability, particularly for headlines, advertisements and website content.
- Able to work independently, manage priorities and coordinate external vendors.
- Comfortable working in a small, growing business where initiative and accountability are important.
- Strong communication and organisational skills.
Added Advantages
- Experience in property, architecture, interior design, construction or high-value services.
- Experience managing Google Ads campaigns and improving lead conversion.
- Familiarity with SEMrush, Ahrefs, WordPress, Canva or similar platforms.
- Experience developing founder-led content and personal branding strategies.
- Ability to brief designers, videographers and content creators effectively.
Who We Are Looking For
We value someone who is curious, resourceful and commercially minded.
You should enjoy understanding why customers make decisions, researching what competitors are doing and finding better ways to communicate the value of our services.
Most importantly, we want someone who does not simply wait for instructions but actively brings ideas, recommendations and solutions to the table.
Our objective is not just to generate more website traffic or social media engagement. It is to build a recognisable brand and attract more qualified homeowners who are genuinely considering a landed residential project.
