Instrument is a digitally native design and technology company built to help brands unlock their full potential. Since 2005, our team of makers, thinkers, and storytellers has partnered with leading brands like Google, Nike, Uber, ŌURA, and Eventbrite to craft digital experiences that create impact and drive results.
Unlike traditional agencies, we don’t just design—we build. Our work lives at the intersection of taste and technology, powered by curiosity, thoughtful curation, and a commitment to delivering the most fitting solution for every brief. We bring this to life across three core offerings: Brand, Marketing, and Product.
As a member of our freelance network, you’ll collaborate with our teams to bring bold ideas to life—whether launching new brands, building digital products, or shaping experiences that move people. We welcome collaborators from all backgrounds and experiences who share our curiosity, creativity, and care for craft.
We believe great work comes from diverse perspectives and shared purpose. If you’re passionate about learning, experimenting, and making work that matters, we’d love to hear from you.
The Role
What You'll Do
- Rapidly concept, prototype, and ship AI-powered demos tied to emerging models, capabilities, and use cases.
- Stay close to developments in generative AI, quickly exploring new models, APIs, tools, and capabilities and identifying compelling ways to bring them to life.
- Use AI-assisted development, “vibe coding,” and rapid experimentation to move quickly from idea to working experience.
- Build functional prototypes, lightweight apps, interactive experiences, and developer-facing demos designed to make new AI capabilities tangible and engaging.
- Explore emerging AI technologies hands-on and identify creative, unexpected ways to demonstrate their potential.
- Translate experiments into compelling outputs across formats, including working code, screen recordings, short-form social content, technical tutorials, and open-source repositories.
- Partner closely with creative, design, engineering, and production teams to shape ideas while bringing a strong technical point of view.
- Iterate quickly based on creative and technical feedback, balancing speed with a strong bar for craft and execution.
What You Bring
- Strong hands-on experience in creative technology, prototyping, creative development, or a similar technical discipline.
- A portfolio demonstrating functional prototypes, interactive experiences, experiments, or other technically driven creative work.
- Meaningful hands-on experience building with Gemini and Google’s AI developer ecosystem, with a strong understanding of its models, APIs, tools, and capabilities.
- Strong familiarity with generative AI, LLMs, multimodal models, APIs, and AI-assisted development workflows.
- An active curiosity about the evolving AI landscape, paired with demonstrated depth in the Gemini ecosystem.
- Strong coding and prototyping skills using modern front-end frameworks and development tools.
- Comfort experimenting with newly released models and capabilities and figuring things out without an established playbook.
- Strong creative instincts and an understanding of what makes a technical demo surprising, useful, entertaining, or worth sharing.
- The ability to work independently and move quickly from an ambiguous idea to a functional prototype with minimal hand-holding.
- Strong communication skills and the ability to make technical ideas accessible and exciting to both developer and broader consumer audiences.
- Experience creating developer-facing content, social-first creative, technical tutorials, or open-source projects is a plus.
What We Offer:
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