The posting
About Interbrand
Interbrand understands what it takes today to build the world’s most iconic brands.
To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.
Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.
In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.
The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.
Our Behaviours
Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.
The opportunity
You'll be at the heart of elevating Interbrand's profile and influence in the market. In this role, you'll raise the visibility of our senior leaders, our case studies and our campaigns, events and speaking opportunities through strategic media relations, social platforms and traditional media. You'll work with established leaders including Stakeholders, and key external partners, learning how to amplify organizational voice while staying authentic to individual leadership perspectives. This is a role where you'll develop strategic thinking about how visibility drives business growth, understand the mechanics of media and social influence, and build skills that bridge internal stakeholder management with external brand positioning.
What you’ll be doing
- Develop and implement social media strategies for senior leaders aligned with the broader global strategy and to raise their profiles
- Prepare speaker discussion guides, briefing documents, and follow-up communications
- Create, schedule and post original content through senior leaders' channel
- Manage community engagement, including comments, DMs and relevant interactions
- Ghostwrite opinion pieces and thought leadership content for senior leaders, aligned with their voice
- Deliver a level of consistency of Interbrand and personal tone of voice, creative execution and style
- Identify suitable speaking engagements for leaders and manage speaker logistics and briefing
- Collaborate on panel speaker outreach and negotiation
- Act as point of contact for external PR partner, managing incoming media opportunities and coordinating with internal stakeholders
- Manage and oversee projects and programs commissioned by external PR partner
- Keep track of all ongoing PR and communications initiative each week
- Collaborate on press releases and media kits
- Track and share press mentions and featured articles internally
- Monitor and report on performance of press and social media activity
- Plan and maintain an ongoing content calendar that complements the wider plan
- Keep track of all ongoing PR and communications initiatives, creating dashboards to stay on top of everything
- Develop relationships with key industry contacts in PR, events and media
- Share potential leads with the growth community and collaborate on identifying new opportunities
- Prepare internal comms and collateral to keep employees informed and engaged
What we’re looking for
Experience
Background in PR, communications, marketing or related fields. You may be transitioning from a related discipline or bringing experience from agency, in-house or media backgrounds. Familiarity with the media landscape, social platforms, and understanding of metrics and analytics is valuable.
Craft
You understand how visibility and positioning drive business outcomes. You think beyond the immediate ask to spot opportunities and identify what's next. You can connect a post, a press mention or a speaking slot to bigger strategic goals.
Collaboration
You're comfortable working with senior leaders and external partners. You listen carefully to understand what they need, communicate with clarity and confidence, and coordinate across teams without creating friction. You manage multiple moving parts without dropping details.
Commerciality
You establish cultures of engagement. You report findings to the business and suggest evolutions to strategy. You're comfortable keeping track of multiple initiatives and can identify where improvements add tangible benefits.
Communication
You care about how messages land. You understand tone of voice, can adapt content for different audiences and platforms, and know the difference between authentic and forced. Your written communication is sharp.
Ownership
You take responsibility for what you commit to and deliver it on time and to a high standard. You take initiative, spot trends and suggest improvements. You're curious about how media, social and speaking opportunities connect to business growth and bring ideas to the table.
Why Interbrand
For over 50 years, we’ve been shaping the world’s most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what’s next. We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you’ll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing. We don’t do ordinary. And we don’t expect you to either.
Sounds like you belong to us? Apply today!
We look forward to hearing from you!
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