The posting
This position is remote-based. Salary range for US-based candidate is $65,000.00 to $72,000.00. Compensation for this position will be determined by the prevailing market rate in the employee's country and the applicable statutory laws, in addition to Ipas's own pay philosophy and other factors, such as the employee's experience level and expertise.
Position may work remotely from any of the following US states: AZ, CA, CO, DC, FL, GA, MD, MA, MI, NJ, NY, NC, PA, SC, TX, VA, WA. Additionally, the position may work remotely from any of the following countries outside of the US: Bangladesh, Bolivia, Canada, Democratic Republic of the Congo, Cote d’Ivoire, Ethiopia, Indonesia, Kenya, Malawi, Mexico, Mozambique, Myanmar, Nepal, Nigeria, South Africa, and Zambia.
The Audience Insights and Engagement Advisor is responsible for using audience insights, measurement, and performance data to strengthen engagement across Ipas’s communications channels, including digital platforms, email, campaigns, publications, events, and other audience-facing initiatives. S/he tracks audience needs, behaviors, and responses; analyzes content and campaign performance; and translates findings into clear recommendations that improve reach, relevance, engagement, and impact. This role helps create, disseminate, monitor, and optimize compelling content and communications approaches based on what priority audiences need, value, and respond to. Working closely with Communications, Development, country teams, and other colleagues, the Advisor helps design audience-informed strategies/tactics and campaigns with measurable objectives, evaluates results, and makes data-informed adjustments that raise awareness, deepen supporter engagement, and support organizational goals. This individual plays a key role in shaping engagement strategies grounded in audience understanding, consistent measurement, and alignment with broader organizational priorities.
Primary Responsibilities:
- Develop and execute audience engagement strategies grounded in audience insights, channel performance, and clear communications goals, coordinating with Communications colleagues to ensure alignment with the overall editorial calendar and organizational priorities.
- Track and interpret audience behavior, feedback, and engagement across communications channels, including social media, email, web, publications, campaigns, events, and other audience-facing initiatives.
- Design and maintain reporting systems that measure reach, engagement, conversion, audience growth, message resonance, and campaign effectiveness, translating data into practical recommendations for decision-making.
- Exercise decision-making authority for routine audience engagement, channel optimization, and performance reporting decisions within approved communications strategies and budgets.
- Guide country teams in developing audience-informed communications approaches that reflect the Ipas brand and use audience and performance data to inform strategy, message development, and channel choices.
- Collaborate with Communications and fundraising teams to design campaigns with precise objectives, defined audiences, measurable outcomes, and clear learning and reporting plans.
- Implement and optimize engagement approaches across paid, earned, shared, and owned channels to distribute content, strengthen relationships, grow priority audiences, and support individual donor engagement.
- Actively engage with followers, supporters, partners, and stakeholders across platforms
- Collaborate with the Content Manager, Audience Engagement Specialist, and other colleagues on audience segmentation, message testing, and performance metrics to inform campaign design and content creation.
- Monitor emerging trends, technologies, audience behaviors, communications practices, and relevant regulations, assessing implications for engagement, measurement, and content strategy.
- Manage campaign logistics, ensuring adherence to timelines, budgets, reporting expectations, and effective communication with all stakeholders.
- Present clear, actionable metrics for the CEO Dashboard and other reporting needs, showing the reach, engagement, audience growth, message resonance, and impact of Communications initiatives.
- Contribute to building the communications and brand ambassadorship capacity of the Ipas network by helping gather feedback on staff needs, sharing audience and performance insights, offering technical assistance as requested, and supporting education, skills-building, and knowledge-sharing activities organized by the Network Communications service node.
Performance KPIs:
- Audience growth and engagement: Demonstrates measurable improvement in priority audience reach, engagement rate, follower or subscriber growth, and meaningful interaction across social, email, web, campaign, event, and publication channels.
- Insight quality and application: Produces clear audience insights, segmentation findings, test results, and performance analyses that are regularly used to shape content, campaigns, channel choices, and engagement strategies.
- Campaign performance: Supports campaigns with defined objectives, audiences, timelines, and measurement plans; tracks results such as reach, click-through rate, conversion, content engagement, message resonance, and learning outcomes.
- Reporting and decision support: Delivers timely, accurate, and actionable reports for the CEO Dashboard and other internal needs, highlighting what is working, what is changing, and what adjustments are recommended.
- Cross-team collaboration: Builds effective working relationships with Communications, Development, country teams, and other colleagues, ensuring audience insights and performance data are incorporated into shared plans and products.
- Optimization and learning: Identifies trends, tests new approaches, documents lessons learned and recommends practical improvements that increase communications effectiveness over time.
Minimum Requirements:
- Bachelor’s degree in marketing, communications, digital technology or related field
- Five years of experience in social/digital marketing and strategic communications in media, non- profit, or agency environment
- Familiarity with social justice and human rights causes and initiatives
- Fluency in multiple social media platform management tools and trends
- Excellent grasp of social media, web and email metrics and best practices (Sprout, Google Analytics, etc.)
- ExperiencewithMicrosoft OfficeSuite
Preferred:
- Some non-English language fluency
- Experience in a global nonprofit
- Graphic design experience
Competencies:
- Proven track record as a collaborative team player who listens, contributes and enjoys teamwork
- Knowledge of reproductive justice and health messaging
- Innovative thinker
Ipas is strongly committed to providing a work environment that is free from all forms of harassment, discrimination, and inequity. We recruit, employ, train, promote, and compensate our personnel without regard to race, age, sex, religion, national origin, color, creed, ancestry, citizenship, caste, ethnicity, regional identity, tribal identity, marital status, veteran status, disability, genetic information, gender identity, transgender status, sexual orientation, or any other personal characteristic protected by law or outlined by Ipas policy. Ipas acknowledges that these personal characteristics may differ in different contexts.
