The posting
REPORTS TO: Duvyzat Brand Lead LOCATION: Concord, MA
About This Role:
As the Director of Patient Marketing for Duvyzat at ITF Therapeutics, you will be responsible for developing and implementing strategic initiatives that align with the brand strategy to engage and collaborate with the individuals, caregivers, and families of those living with Duchenne muscular dystrophy, a rare, genetic, neuromuscular disease. You will play a critical role in shaping Duvyzat’s brand perception as well as driving adoption, compliance and persistence for this underserved rare disease community.
This role will be hybrid, so candidates applying must be willing and able to come to our office in Concord, MA on a weekly basis.
What You’ll Do:
- Lead patient marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the patient marketing strategy
- Develop the overall patient marketing strategy, tactical plans and oversee execution
- Oversee team on execution of patient education strategies for personal and non-personal channels, including media and digital strategy for both branded and non-branded
- Manage and mentor 1-2 marketers, driving capability development and business impact.
- Direct market research studies and leverage learnings to refine key messaging and strategies
- Effectively navigate all MLR requirements pertaining to Patient
- Collaborate closely with cross-functional teams including Patient Advocacy, Thought Leader Engagement, and HCP Marketing teams to generate insights at the field level and create dynamic content that will engage and educate patients, caregivers, and families.
- Utilize digital outreach channels including social media to enable wide-range community engagement. Interpret digital analytics to plan and optimize digital outreach strategies.
- Identify opportunities for patient engagement through focus groups, conferences, awareness and fundraising drives, and other Coordinate ITF presence at these events.
- Lead consumer product public relations
- Lead and develop the patient ambassador program
- Collaborate with patient services HUB to ensure patients are supported throughout the treatment journey
- Maintain awareness of market developments and insights and report findings to
- Provide leadership for agency strategy, governance and accountability.
Who you Are and Required Skills:
- 7+ years of marketing experience Rare disease or neurological disorders preferred.
- 5+ years of experience marketing directly to patient populations
- Experience with people management preferred
- Experience with omnichannel marketing, analysis, and
- Experience with ambassador programs and social influencer/social media programs strongly preferred
- Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of individuals living with DMD, their families, and caregivers
- Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
- Experience Identifying and codifying KPI and ROI metrics and reporting them to
- Thorough knowledge of FDA requirements and regulations as they pertain to pharmaceutical marketing initiatives.
- Outstanding communication skills and the ability to work cross-
- Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
- Must be able to work in Concord office two days per week
Additional Information:
The base compensation range for this role is: $220,000 - $250,000. Compensation is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
