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Open nowPosted 77 days ago

Branded Content Editor - Time Out

itpmediagroup69 open roles

Where
Hong Kong, Hong Kong SAR
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Your applicationOpen nowBranded Content Editor - Time Outitpmediagroup · Hong Kong, Hong Kong SAR

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This job: posted 77 days ago

The posting

ITP Media Group (ITP) is one of the largest media companies with a global portfolio of more than 80 brands. The company delivers quality data content to its readers, viewers, delegates, and guests through digital, print, events, awards, video content, social media platforms, and social media influencers. These brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar, Construction Week, and Esquire.

About Time Out

Time Out Group is a global media and hospitality business that inspires and enables people to experience the best of the city through its two divisions - Time Out Media and Time Out Market.

Role Overview

The Branded Content Editor will be the driving force behind our commercial storytelling, blending editorial creativity with client objectives. They will create compelling branded content themselves, or collaborate with freelancers, always ensuring it reflects the authentic Time Out tone of voice.

This role acts as the bridge between editorial excellence and commercial success, producing content that not only engages audiences but also delivers on client goals.

Our ideal candidate is bilingual and able to support both commercial and editorial teams across the business. Above all, they will ensure that every piece of content is high-quality, impactful, and enhances the overall user experience.

KEY RESPONSIBILITIES

· Branded/Sponsored Content: Production lead on all commercial content be it written, social video or eDM materials for both Time Out consumer website and business sites, ensuring all content meets high standards of quality and aligns with Time Out's voice.

· Freelance Commissioning: Take the lead on commissioning freelancers where needed and sub editing all work from third parties and internal where needed. Manage the necessary freelancer budgets/PO where required.

· Content Management: Assist with publishing content on the Time Out website as needed, ensuring consistency and accuracy is maintained.

· SEO Optimization: Ensure content is optimised for search engines to maximise visibility and engagement.

· Amendments and Revisions: Support and work closely with account coordinators to incorporate client feedback and make necessary amendments to content. Step in with management support and act as the external liaison where needed.

· Client Communication: Maintain clear and professional communication with clients to understand their needs and expectations, and attend client meetings as needed.

· Brainstorming Sessions: Lead and participate in commercial brainstorming sessions, contributing innovative ideas and solutions.

· Pitch Content Creation: Provide necessary content and ideas for commercial proposals, in addition to subedit pitches and commercial presentations.

· EDM Content Curation: Contribute to the curation of editorial content for EDMs to maintain strong open rates and reflect the Time Out brand.

· Copywriting and Editing: Assist with writing and editing copy for EDMs, adjusting based on feedback from commercial and editorial teams.

· Proofreading: Assist with EDM content as required, ensuring it is thoroughly proofread before distribution.

· Social Content Creation: As required, check and edit content for Time Out’s social media platforms, assisting to create branded/sponsored posts and occasional editorial posts.

· Events: Take the lead on internal TO events, award offerings to manage both the editorial and commercial agendas.

PERSON REQUIREMENTS

· At least 4 years of experience in a full-time content editing or senior content writer role.

· Proven track record of driving significant revenue growth and launching new commercial products.

· Strong record of delivering against revenue targets.

· Strong business development and strategic partnership experience.

· Experience leading and mentoring multi-disciplinary commercial teams.

· Entrepreneurial mindset.

· Excellent negotiation, presentation, and stakeholder management skills.

· Strong understanding of B2B media, events, content marketing, and sponsorship models.

· Ability to operate effectively in a fast-paced, high-growth environment.

· Strong analytical and financial management capabilities.

WHAT SUCCESS LOOKS LIKE

· Consistently produces high-quality, accurate, and engaging content that resonates with the target audience.

· Delivers content that enhances audience engagement and the overall user experience.

· Creates multilingual content that meets the highest editorial standards.

· Builds strong cross-functional relationships and collaborates effectively to deliver projects on time.

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