The posting
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Marketing Associate to help launch and grow Takeoff by IXL, our new core math curriculum.
Choosing a core curriculum is a major, multi-year decision, and it usually involves committee reviews, classroom pilots, and strict adoption processes set by districts and states. As a new entrant in this market, Takeoff needs marketing that builds credibility, supports rigorous evaluation, and gives educators and decision-makers the information they need at every stage, from first awareness to full adoption.
In this role, you’ll help bring Takeoff to national and regional markets. You’ll create materials that introduce the program to educators who have never heard of it, give review committees the materials they need to evaluate it, support districts through pilots, and turn early customer success into proof that builds confidence. You’ll partner closely with our sales team to bring national campaigns into regional outreach timed to each state’s and district’s decision process. We’re looking for a strong writer and communicator who is creative, organized, proactive, and passionate about IXL’s mission to improve education.
This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA.
WHAT YOU'LL BE DOING
- Partner with Sales to understand district and review committee priorities, questions, and objections throughout the adoption process
- Write and develop marketing and sales materials that meet those needs, from initial awareness through evaluation, pilot, and purchase. These may include overview brochures, evaluation guides, pilot resources, objection-handling resources, emails, web copy, event materials, and customer case studies.
- Coordinate national and regional campaign rollouts timed to state and district adoption cycles, ensuring the right messaging and materials reach each market ahead of key decision points
- Help identify and develop customer proof points, including educator feedback, implementation stories, and results that build confidence in Takeoff
- Collaborate with colleagues from various teams, including product managers and graphic designers, to manage projects from start to finish
- Help keep a pulse on core math curriculum trends, adoption cycles, and the competitive landscape, and share insights with marketing and sales
- Track campaign performance, such as email engagement, event response, lead activity, and field feedback, and use these learnings to improve future outreach
WHAT WE'RE LOOKING FOR
- BA/BS degree and 2–4 years of solid marketing experience in a professional environment
- Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to creating attention-grabbing invitation headlines
- Sales partnership: Experience working with a sales team is a plus
- Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
- You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides
- Experience with Adobe Illustrator/Photoshop is a plus
The base salary range for this full-time position is $71,000 to $80,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.
