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Open nowPosted 10 hours ago

Director of Ecommerce

Jacob Bar Inc.

Pay
$150,000 – $200,000 a year
Where
New York, NY, United States
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Your applicationOpen nowDirector of EcommerceJacob Bar Inc. · New York, NY, United States
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Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 10 hours ago

The posting

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

  • Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
  • Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
  • Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
  • Develop a regular process for testing new concepts, messages, formats, and offers
  • Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
  • Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

  • 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
  • Deep hands-on experience with Meta ads and platform management
  • Strong Shopify experience and a track record of improving website performance and customer experience
  • Discernment to balance near-term performance with long-term brand/creative goal

Benefits

  • Full-time, in-office position based in New York City
  • Cash compensation: $150k-$200k
  • Company equity opportunity
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