The posting
JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one.
You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results.
This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization.
Responsibilities
- Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
- Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
- Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
- Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
- Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.
- Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
- Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
- Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.
- Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance.
- Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.
Required Experience
- 10+ years of experience in B2B growth marketing, demand generation, or digital acquisition.
- Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function.
- Experience owning paid media budgets and optimizing campaigns based on business outcomes.
- Proven ability to generate qualified sales pipeline through digital marketing initiatives.
- Experience building and optimizing complete marketing funnels, from acquisition through conversion.
- Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth.
- Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI.
- Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors.
- Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
- Excellent communication and cross-functional collaboration skills.
- Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.
Preferred Qualifications
- Experience marketing software development, AI, cloud, SaaS, or technology consulting services.
- Experience supporting enterprise or mid-market B2B sales organizations.
- Familiarity with account-based marketing (ABM) strategies.
- Experience scaling marketing functions within an early-stage or high-growth company.
What Success Looks Like
Within your first 12 months, you will:
- Build a repeatable inbound demand generation strategy.
- Launch and optimize multiple acquisition channels that consistently generate qualified opportunities.
- Establish clear marketing reporting and performance metrics tied to revenue.
- Develop a scalable marketing operation supported by the right mix of internal resources and external partners.
- Become a trusted advisor to executive leadership on marketing investment, client acquisition strategy, and growth opportunities.
BENEFITS
This is a remote, full-time W2 position with the following benefits:
- Generous PTO policy - Take the time you need to rest, recharge, or travel the world
- 401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4%
- Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered.
- Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at
