The posting
Lead and elevate how Nike shows up within a key market for JD Sports Spain, delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.
As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Spanish Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Spanish consumer.
Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.
The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.
Ultimately you will play a critical role in building the Nike brand in the Spanish Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.
What You'll Be Doing:
- Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports.
- Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
- Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments.
- Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Spanish consumer insights and cultural moments.
- Act as the key point of contact between Nike, JD HQ, and the local Spanish market team.
- Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.
- Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
- Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business.
- Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
- Dedicated to Spain as core market, whilst supporting execution across key EU markets where required.
- Establish a strong feedback loop with Nike and HQ team sharing insights on Spanish consumer, trends etc.
- Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Spanish audience.
- Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
What We're Looking For:
- Relevant experience in a marketing role working with brands on a global/international /regional/ level.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
- Strong understanding of the touchpoint & media landscape relevant to JD consumers.
- Adept at driving cross-functional teams effectively, able to work in matrix organisations.
- Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
- Demonstrated organisational, planning, and analytical skills.
- Excellent written and verbal communication skills, including in brief & presentation writing.
- Highly proficient with all relevant computer software MS office, Keynote etc.
- An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
- Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
- Retail experience is an advantage.
What we offer:
We know our employees work tirelessly to make JD sports the success it is today and in turn, we offer them some amazing benefits:
- Hybrid Work
- Staff Discount on qualifying purchases across Group retail stores and online
- Flexible/optional benefits: restaurant ticket, health insurance
- Personal development opportunities to learn and develop at work
- Continuous professional development in hard and soft skills
- And… much more!
The Company:
Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
At JD Group, we are all about finding passionate and skilled individuals who can elevate our team and have exceptional impact on the running of the business. We seek dynamic individuals who are invested in their own development, so that together we can evolve our brand's success, alongside evolving your career.
Join us in an exciting journey, where Talent meets Opportunity.
Interested?
If you are interested in this position, apply now!
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Thank you again for your time.
Sobre el grupo:
Desde la creación de JD Sports en 1981, nos hemos convertido en líderes mundiales en Sports, Street & Premium Fashion. Contamos con alrededor de 65.000 personas, superando las 3400 tiendas de diversas marcas en más de 30 países. Te damos la oportunidad de desarrollar tu carrera en este grupo internacional en constante crecimiento.
Desde JD Group ofrecemos un entorno basado en la cooperación y el respeto mutuo, con un fuerte compromiso por la diversidad y la igualdad de oportunidades. Todas las personas serán consideradas sin importar su identidad de género, orientación sexual, etnia, religión, edad o grado de discapacidad.
Nuestros procesos de selección están basados en el modelo de evaluación por competencias profesionales y valoramos la pasión, ganas de aprender y de crecer en un entorno internacional.
