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Open nowPosted 114 days ago

AI 策略运营经理

jm196x6sv7/index16 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen nowAI 策略运营经理jm196x6sv7/index · Hangzhou, Zhejiang, Chinese Mainland
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 114 days ago

The posting

1. 负责 AI 投放智能体在医药/O2O/B2C营销场景中的策略运营,持续提升推荐效果、投放效率和客户 ROI。 2. 监控智能体推荐、出价、人群选择、预算分配等效果表现,结合投放数据识别问题并提出优化方向。 3. 使用 SQL、Python 等工具进行数据分析、效果复盘和 bad case 归因,与算法团队协作推动模型和策略优化。 4. 面向品牌客户输出月度/季度投放复盘,解释投放波动、模型逻辑和优化建议,推动客户预算增长。 5. 结合客户业务目标,制定投放策略、人群策略、预算分配建议及运营优化方案。 6. 将高频运营动作和客户共性需求沉淀为产品需求,推动智能体、出价工具、诊断看板等产品功能迭代。 7. 沉淀医药/O2O场景下的投放策略模板、客户复盘方法和最佳实践,赋能商务及交付团队。

1. 本科及以上学历,985/211院校优先。 2. 3年以上广告策略运营、投放优化、数据运营、客户成功、商业分析或增长运营相关经验。 3. 熟练使用 SQL,能够使用 Python 进行数据处理、分析和可视化。 4. 熟悉广告投放、推荐系统或效果营销的基本逻辑,理解 ROAS、ROI、AUC、召回率、转化率等常见指标。 5. 具备较强的数据分析和业务拆解能力,能够从投放数据中定位问题,并转化为策略或产品优化建议。 6. 具备强对客能力,能独立面对品牌客户进行策略沟通、复盘汇报和方案呈现。 7. 具备产品思维,能够将运营痛点抽象为产品需求,并推动跨团队落地。 8. 逻辑清晰,结果导向强,能适应创业公司快速迭代节奏。

加分项 1. 有头部企业平台广告策略或优化经验 2. 有 AI MarTech、智能投放、客户成功或策略咨询经验。 3. 有医药、零售、快消、本地生活、O2O等行业投放经验。 4. 有撰写复杂投放复盘、行业策略报告或产品需求文档的经验。

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