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Open nowPosted 2 days ago

Data Scientist Marketing Automation (m/w) 80 - 100 %

job-room.ch119,207 open roles

Where
Gümligen, BE, Switzerland
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Your applicationOpen nowData Scientist Marketing Automation (m/w) 80 - 100 %job-room.ch · Gümligen, BE, Switzerland

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The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. job-room.ch postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted 2 days ago

job-room.ch median: 5 days open

The posting

Data Scientist Marketing Automation (m/w) 80 - 100 % #

Gümligen Mattenstrasse ##

Gemeinsam vereinfachen. In dieser Rolle verantworten Sie den gesamten Prozess von Datensammlung, -analyse und -interpretation für bestehende und potenzielle Kundschaft. Sie überführen datenbasierte Erkenntnisse in konkrete Handlungsempfehlungen und treiben damit die Weiterentwicklung der Marketing-Automation voran. Durch datengetriebene Personalisierung stärkt die Rolle die Wirksamkeit der Kampagnen und leistet einen zentralen Beitrag zum Markterfolg.

Sie werden ##

  • eng mit Kampagnenverantwortlichen zusammenarbeiten, Bedürfnisse verstehen und bei der zielgerichteten Zielgruppenselektion unterstützen
  • Ad-hoc-Analysen durchführen, Daten verständlich visualisieren und daraus Handlungsempfehlungen ableiten
  • zusammen mit dem Team und weiteren Abteilungen das Scoring-Modell für Marketing Automation entwickeln
  • Messung, Aufbau und Weiterentwicklung relevanter KPIs zur Erfolgskontrolle von Marketingaktivitäten im Kontext Marketing Automation vornehmen
  • Projekte über den gesamten Lebenszyklus aus einer datenbasierten und kundenzentrierten Perspektive begleiten
  • proaktiv eigene Ideen einbringen sowie eng und funktionsübergreifend mit dem Competence Center Data & Analytics, Marketing-Kommunikation, den Vertriebseinheiten und IT zusammenarbeiten und zur Entwicklung innovativer und effizienter Lösungen beitragen
  • bei der Konzeption und Umsetzung von Marketing Automation Kampagnen mithelfen

Sie bringen ##

  • mehrjährige Erfahrung in Business- und Customer-Intelligence sowie im Umgang mit BSI.CX und allenfalls weiteren Daten-Systemen
  • idealerweise erste Erfahrungen im Thema «Customer / User behavior» und Predictive Analytics sowie Kenntnisse von Finnova von Vorteil
  • Verständnis für Marketing-KPIs, Customer Journeys und Kampagnenlogiken
  • erste Erfahrung in interdisziplinären, virtuellen Teams sowie in Datenvisualisierung und Storytelling
  • analytisches Denkvermögen mit klarem Fokus auf Business-Impact und datengetriebenem Mindset
  • ausgeprägte Kommunikations- und Teamfähigkeit sowie eine selbstständige, strukturierte und zielorientierte Arbeitsweise
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