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Open nowPosted 2 days ago

Senior Social Media Manager (h/f/d)

job-room.ch88,451 open roles

Where
Berne, BE, Switzerland
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Your applicationOpen nowSenior Social Media Manager (h/f/d)job-room.ch · Berne, BE, Switzerland
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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. job-room.ch postings stay open a median of 4 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 2 days ago

job-room.ch median: 4 days open

The posting

Ce que vous pouvez faire bouger.

  • En tant que Social Media Manager (h/f/d), vous concevez, coordonnez et publiez des contenus sur les canaux sociaux des CFF, en veillant à une mise en œuvre adaptée aux groupes cibles et aux canaux.
  • Avec l'équipe, vous développez des formats de storytelling créatifs et déclinez des contenus en texte, image, vidéo et audio de manière moderne, pertinente et efficace.
  • Dans le Newsroom, vous briefez les producteur·trice·s de contenu internes et externes, coordonnez les parties prenantes et assurez la qualité des contenus avant leur publication.
  • Vous surveillez les tendances sur les plateformes pertinentes, testez de nouveaux formats et faites évoluer en continu la présence des CFF sur les réseaux sociaux.
  • En vous appuyant sur les données, vous analysez régulièrement l'impact des actions de communication et en tirez des pistes d'optimisation et des enseignements.
  • Vous proposez activement des sujets dans le processus Newsroom et collaborez étroitement avec des responsables thématiques, des spécialistes multimédias, des Community Manager et des Business Partner (h/f/d). Vous mobilisez des influenceur·euse·s internes pour maximiser la portée des campagnes.

Ce que vous apportez.

  • Grâce à votre méthode de travail autonome et connectée, vous parvenez à mener à bien des projets complexes, même sous pression.
  • Par une approche analytique et fondée sur les données, vous déduisez des améliorations concrètes à partir des performances.
  • Excellentes compétences rédactionnelles et bon sens de l'image, du storytelling et des besoins des communautés, vous savez rendre des sujets complexes accessibles aux différents publics.
  • Vous avez au moins 5 ans d'expérience, de préférence en agence ou dans une grande entreprise, en gestion professionnelle des médias sociaux. Vous avez géré de manière opérationnelle les canaux d'une marque, organisation ou entreprise et connaissez les plateformes pertinentes, les tendances actuelles et les exigences d'une communication digitale réussie.
  • Vous êtes titulaire d'un diplôme universitaire (Uni/HES) en communication, journalisme, marketing ou dans un domaine similaire.
  • L'allemand ou le français sont maîtrisés à l'oral et à l'écrit (C2) et vous avez de bonnes connaissances de l'autre langue (minimum B2).
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