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Open nowPosted 2 days ago

Spécialiste Marketing Digital Détails du poste | BCV

job-room.ch119,207 open roles

Where
Canton de Vaud, Switzerland
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Your applicationOpen nowSpécialiste Marketing Digital Détails du poste | BCVjob-room.ch · Canton de Vaud, Switzerland

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The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. job-room.ch postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted 2 days ago

job-room.ch median: 5 days open

The posting

Et si votre histoire professionnelle se poursuivait à la BCV ? 

Rejoignez la première banque universelle du canton de Vaud, l-une des banques les plus solides au monde, et ses quelque 2000 collaboratrices et collaborateurs. Prenez part au succès d-une institution notée AA par Standard & Poor-s depuis 2011 et contribuez à l-essor du tissu économique vaudois ainsi qu-à l-attractivité et à la vitalité de notre région.

Pour notre division Retail , nous recherchons une ou un : 

##

 

Spécialiste Marketing Digital 

 

 

Vos missions :

 

  • définir et piloter la stratégie commerciale de croissance sur l'ensemble du funnel (acquisition, activation, fidélisation) pour traduire les objectifs business en plans d'actions,
  • identifier et déployer de nouveaux leviers de vente (up-sell, cross-sell) et optimiser les parcours d'onboarding et de souscription afin de développer la relation client,
  • planifier, cibler et suivre la performance des campagnes sur les canaux internes (BCV Mobile, BCV-net), en cohérence avec la stratégie globale,
  • mesurer l'impact multicanal (KPIs, tracking) et optimiser l'écosystème d'outils marketing pour guider les décisions,
  • coordonner les parties prenantes (IT, Juridique, Sécurité) et les prestataires pour garantir la faisabilité et la conformité des projets en environnement bancaire,
  • veiller aux évolutions dans les domaines concernés et mettre en œuvre les adaptations adéquates,
  • développer les compétences digitales des collaborateurs et concevoir des dispositifs pour inciter les clients à adopter les canaux digitaux.

 

 

Votre profil :

 

  • 5 à 7 ans dans l'écosystème digital (digital marketing, e-commerce, web performance, SaaS, marketplace),
  • CAS en marketing digital ou formation équivalente,
  • expérience confirmée sur AEM (gestion de contenus, landing pages, formulaires), Adobe Target (testing, personnalisation) et Adobe Analytics (suivi de la performance et tracking),
  • excellente compréhension de l'ensemble du tunnel (acquisition, conversion, rétention, relance) et mise en œuvre de campagnes digitales (newsletters, formulaires, SEO/GEO),
  • capacité à collaborer efficacement avec des équipes multidisciplinaires (communication, marketing, IT, prestataires) et à communiquer avec des interlocuteurs non techniques,
  • grande autonomie, proactivité, rigueur d'exécution et fort sens des responsabilités,
  • esprit analytique et capacité à prioriser,
  • curiosité digitale et sens aigu du service interne,
  • très bonnes connaissances de l'anglais, l'allement est un atout.

 

 

 

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