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Open nowPosted 22 days ago

Специалист по продвижению и рекламе

ТЕХНОПАРК В СФЕРЕ ВЫСОКИХ ТЕХНОЛОГИЙ "ИТ-ПАРК", ГАУ "ИТ-ПАРК"

Where
Набережные Челны, Russia
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Your applicationOpen nowСпециалист по продвижению и рекламеТЕХНОПАРК В СФЕРЕ ВЫСОКИХ ТЕХНОЛОГИЙ "ИТ-ПАРК", ГАУ "ИТ-ПАРК" · Набережные Челны, Russia

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ТЕХНОПАРК В СФЕРЕ ВЫСОКИХ ТЕХНОЛОГИЙ "ИТ-ПАРК", ГАУ "ИТ-ПАРК"'s own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 22 days ago

The posting

Разработка и реализация комплексной PR-стратегии компании, подразделений и бренда ИТ-парка. Построение и поддержание долгосрочных отношений с ключевыми отраслевыми и деловыми СМИ, блогерами и аналитиками. Организация и PR-поддержка мероприятий: от составления медиапланов до координации фото- и видеосъемки с привлечением подрядчиков. Развитие бренда ИТ-парка: позиционирование, повышение узнаваемости и лояльности аудитории. Курирование работ по контекстной и таргетированной рекламе, запуск digital-кампаний для коммерческих подразделений. Управление репутацией компании: мониторинг информационного поля, работа с комментариями, отзывами и оперативное реагирование на вызовы. Наполнение сайта актуальным контентом о компании и подготовка информационных материалов (пресс-релизы, статьи). Активное развитие корпоративных социальных медиа (Telegram и др.) Составление и реализация эффективной маркетинговой стратегии.

Оконченное средне-специальное образование/ высшее; Опыт работы в сфере PR и маркетинга, желательно в IT-секторе или event-индустрии. Навык самостоятельного сбора и анализа больших объемов данных, уверенное владение популярными инструментами. Способность принимать решения в рамках своих задач и доводить их до результата. Умение грамотно ранжировать задачи и оперативно фиксировать новые вводные. Отличное владение письменной речью, опыт написания текстов в разных стилях и форматах. Наличие наработанной базы контактов СМИ (будет существенным преимуществом). Высокие коммуникативные навыки, эмоциональная стабильность и стрессоустойчивость. Творческий подход, умение генерировать идеи для продвижения бренда и мероприятий.

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