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Open nowPosted yesterday

Специалист по маркетингу

МАУ "МВЦ"

Where
Когалым, Russia
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Your applicationOpen nowСпециалист по маркетингуМАУ "МВЦ" · Когалым, Russia
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  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted yesterday

The posting

Осуществляет разработку и реализацию долгосрочной, среднесрочной, краткосрочной стратегии маркетинга. Определяет перспективные пути развития туристического сектора города Когалыма.Исследует конъюнктуру туристического рынка, проводит постоянный мониторинг потребностей целевой аудитории, обрабатывает полученные данные, предоставляет варианты удовлетворения потребностей целевой аудитории.Исследует предложения на туристическом рынке ХМАО Югры, ЯНАО, Тюменской области и др. регионов России. Определяет приоритетные, наиболее выгодные территории для продвижения туристических услуг. Разрабатывает методы продвижения, позиционирования туристических услуг.Осуществляет разработку мер по оказанию туристических услуг, которые находят наибольший спрос и рынок сбыта.Осуществляет коммуникацию с потребителями, мониторинг реакций целевой аудитории.Определяет меры, подготавливает предложения и разрабатывает рекомендации по повышению качества оказываемых туристических услуг.Содействует сбалансированному развитию сферы туристических услуг, готовит предложения по выбору и изменению направлений развития деятельности в сфере туризма.Составляет необходимую отчетную документацию.

Знание основ маркетинга: понимание целевой аудитории, принципов сегментирования рынка, позиционирования и ценообразования. Аналитические навыки: умение собирать и анализировать данные, проводить исследования рынка, оценивать эффективность маркетинговых кампаний. Навыки работы с инструментами: уверенное владение Excel, Google Analytics, Яндекс.Метрикой, CRM-системами. trud.krskstate.rukaus-group.ru Знание digital-инструментов: опыт настройки контекстной и таргетированной рекламы, SEO-оптимизации, работы с контент-маркетингом, email-маркетингом. Навыки работы с контентом: умение создавать и адаптировать рекламные тексты, баннеры, сторис и другие форматы. Управление проектами: способность планировать, организовывать и контролировать выполнение маркетинговых проектов с учётом

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