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Open nowPosted 17 hours ago

Manager, Marketing

Joseph Ribkoff8 open roles

Where
2375 Chem. de l'Aviation, Dorval, QC H9P 2X6, Canada
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Your applicationOpen nowManager, MarketingJoseph Ribkoff · 2375 Chem. de l'Aviation, Dorval, QC H9P 2X6, Canada

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Joseph Ribkoff postings stay open a median of 21 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 17 hours ago

Joseph Ribkoff median: 21 days open

The posting

OBJECTIVE: The Marketing Manager is responsible for leading the planning, coordination, and execution of key marketing initiatives across Joseph Ribkoff’s wholesale business, newly developed retail division, and travel retail channels. This role manages cross-functional marketing projects from concept through execution, ensuring clear objectives, timelines, deliverables, budgets, and stakeholder alignment.

Acting as the key liaison between Brand, Sales, Retail, and external partners, the Marketing Manager oversees B2B marketing initiatives, co-operative marketing programs, partner activations, and the development of wholesale marketing infrastructure. This role ensures projects are delivered on time, on brand, and in support of commercial objectives, while continuously improving processes and strengthening collaboration with retail and distribution partners globally.

Responsibilities:

B2B Marketing Strategy & Execution

Own and manage the annual wholesale marketing calendar, ensuring alignment with business objectives, product launches, campaigns, and sales priorities. Develop sales team and marketing creative briefs and execution plans that clearly communicate objectives, audience, messaging, timelines, and success metrics. Shape and uphold marketing language, messaging, and tone across all wholesale marketing communications. Partner with the creative, brand, digital, and sales teams to coordinate execution and ensure timely delivery of marketing initiatives.

COOP Marketing Programs

Lead the development and execution of co-op marketing initiatives with strategic retail partners. Manage launch plans, promotional programs, media investments, and partner activations. Establish and track KPIs to ensure co-op investments deliver measurable results. Provide strategic recommendations to maximize partner participation and commercial impact. Analyze program performance and present insights and recommendations to stakeholders.

Partner Activation & Sell-Through Support

Collaborate closely with the global sales organization to support wholesale growth objectives. Develop and execute partner marketing programs that drive customer engagement and sell-through. Evaluate activation opportunities, ensuring alignment with brand guidelines, strategic goals, and financial targets. Support key account launches, in-store events, retail activations, and market-specific initiatives. Establish frameworks for measuring activation effectiveness and ROI.

Wholesale Marketing Infrastructure & Tools

Own and continuously optimize wholesale marketing resources, toolkits, and partner-facing materials. Act as a key administrator and champion for Bynder (Digital Asset Management platform), ensuring assets are organized, accessible, and current. Develop, maintain, and evolve wholesale marketing guidelines, timelines, processes, and workflows. Educate internal teams and external partners on available marketing resources and best practices. Identify opportunities to improve efficiency, consistency, and scalability across marketing operations. Work with a variety of global vendors on printing, GWP development, activation seasonally and as needed.

Brand Governance & Consistency

Ensure all partner marketing activities, creative assets, and customer-facing communications align with brand standards. Guide partners and internal stakeholders on proper brand usage and marketing compliance. Collaborate with cross-functional teams to maintain a unified brand experience across markets and channels. Support the ongoing development and implementation of brand guidelines and governance processes.

Required Qualifications:

Bachelor’s degree in marketing, Communications, Business, or a related field. 5-8+ years of experience in marketing, trade marketing, channel marketing, partner marketing, or related disciplines. Experience working with retail, wholesale, or consumer brands, preferably within fashion, lifestyle, or premium consumer goods. Proven experience managing cross-functional projects and partner relationships and multi-tier account networks and ability to scale processes Highly organized and operational minded with strong project management and organizational skills. Excellent written and verbal communication abilities. Ability to balance brand stewardship with commercial objectives. Strong analytical mindset with experience measuring campaign and program performance. Experience managing marketing calendars, launches, and multi-channel campaigns. Familiarity with digital asset management systems, marketing platforms, and reporting tools. Ability to influence and collaborate across multiple teams and stakeholders. Strong attention to detail and commitment to brand excellence. Experience in omnichannel or DTC transformation is a major plus

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