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Open nowPosted 363 days ago

渠道策略分析专家

k11pnjpvz1/index324 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now渠道策略分析专家k11pnjpvz1/index · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on k11pnjpvz1/index's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. k11pnjpvz1/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 363 days ago

k11pnjpvz1/index median: 1 days open

The posting

1. 市场洞察与趋势研究： - 持续追踪并分析电商（平台电商、社交电商、兴趣电商）、O2O（即时零售）、特通渠道及其他新兴渠道的行业趋势、消费者行为变化及竞争格局。 - 深入研究渠道商业模式、平台政策与流量玩法，为公司的渠道策略提供前瞻性输入。 2. 增长机会点挖掘： - 基于数据分析、消费者调研和竞品对标，系统性地识别和评估在各新渠道中的增长突破口（如新品机会、场景营销、流量红利等）。 - 负责新渠道业务模式的可行性研究，包括商业模式设计、投资回报测算和风险评估。 3. 战略规划与策略制定： - 制定公司年度及中长期的新渠道增长战略，明确目标、路径和资源分配。 - 为具体渠道（如京东、天猫、抖音、美团、饿了么等）制定差异化的运营策略、产品组合策略及营销推广策略。 4. 策略推进与协同落地： - 与销售、市场、产品等部门紧密协作，将战略蓝图转化为可执行的行动计划。 - 主导或参与关键战略项目的试点与推进，确保策略的有效落地，并跟踪评估项目效果。 5. 知识赋能与输出： - 构建公司内部的新渠道知识体系，定期输出高质量的战略分析报告，为管理层和业务团队提供决策支持。

1. 本科及以上学历，5-10年工作经验 2. 具备咨询公司背景，具备快消行业策略分析经验，对快消行业渠道熟悉 3. 了解电商、即时零售渠道策略玩法，擅长渠道增长点发掘 4. 具备数据分析、策略分析、行业研究能力，擅长报告输出和跨部门协作

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