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Open nowPosted 33 days ago

危机公关-风控

k11pnjpvz1/index324 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now危机公关-风控k11pnjpvz1/index · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. k11pnjpvz1/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 33 days ago

k11pnjpvz1/index median: 1 days open

The posting

1、危机公关体系落地与预案迭代 参与公司危机公关体系搭建与优化,聚焦快消行业品牌舆情场景,协助梳理、细化各类舆情危机应对预案、标准流程与场景化应对策略。独立完成预案内容更新、场景补充及案例沉淀,配合开展内部危机模拟演练,输出演练复盘、问题优化建议,持续优化舆情应急标准动作,不涉及团队管理工作。 2、突发危机舆情研判与实操处置 依托高敏锐的舆情危机敏感度,全天候监测全网舆情动态,快速筛选、甄别海量网络信息,精准识别潜在风险、区分舆情等级,具备独立信息研判与快速决策能力。突发危机事件发生时,快速响应、高效配合跨部门开展事实核查、问题溯源,落地舆情应对、话术输出、舆论引导等全流程实操工作,高效闭环处置问题,最大程度降低品牌负面舆情影响。 3、品牌事件营销独立策划与执行 深度跟进快消市场动态、消费趋势及用户偏好,结合品牌定位与产品特点,独立完成轻量化事件营销、品牌传播方案策划与落地执行。负责方案落地跟进、内容输出、过程把控及效果复盘,通过专业化传播动作提升品牌正向口碑与用户好感度。 4、数字化工具落地提效与数据沉淀 熟练运用各类AI工具开展舆情分析、内容创作、风险拆解、方案优化等实操工作,大幅提升舆情处置与内容产出效率。精通多维表格工具,独立搭建舆情台账、危机案例库、项目执行台账,完成日常数据沉淀、舆情复盘、案例总结,形成标准化、可复用的实操方法论。具备极强落地执行力,确保各项工作高效、精准闭环。

1、本科及以上学历,熟悉快消行业、懂消费市场、懂互联网传播逻辑,了解主流社交媒体传播规则,具备扎实的舆情风控、品牌传播专业认知; 2、具备极强的舆情危机敏感度,擅长快速筛选、甄别、研判网络信息,精准识别隐性舆情风险,拥有优秀的独立判断力、临场决策力与问题解决能力; 3、执行力突出,落地能力强,能够高效推进舆情处置、营销策划、内容运营、数据复盘等各项专项工作,抗压能力优秀,可适配7*24小时突发舆情应急工作节奏; 4、熟练掌握各类AI工具(舆情分析、文案创作、内容优化等),精通多维表格数据搭建、台账管理、数据复盘,能够依托数字化工具实现工作提效与标准化沉淀; 5、资深互联网用户,精准捕捉网络情绪与平台热点趋势,学习迭代能力强,可快速适配行业变化与工作需求; 6、拥有独立操盘舆情项目、落地重大舆情处置案例的实操经验,无团队管理要求,专注专业落地,面试需携带过往落地案例。

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