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Open nowFirst seen 4 days ago

Brand Manager (Fertilizer)

Kate Worthington706 open roles

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Your applicationOpen nowBrand Manager (Fertilizer)Kate Worthington
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  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Key Responsibilities

  • Develop and execute comprehensive marketing strategies and plans to drive sustainable growth across the assigned crop portfolio, with clear focus on sales, profitability, and business growth.
  • Lead marketing strategy from planning through execution, including trade promotions, consumer promotions, and other commercial activation initiatives.
  • Take full ownership of P&L, revenue, and market share performance for the assigned portfolio.
  • Support brand strategy development by defining brand identity, positioning, and brand direction, and translating these into clear brand guidelines.
  • Define customer segmentation and optimize the SKU portfolio, including future product innovations, in collaboration with Agronomy and R&D teams.
  • Monitor market trends, competitor activities, pricing, and product positioning to identify opportunities and develop appropriate actions.
  • Conduct market research and translate consumer, customer, and market insights into actionable marketing strategies and execution plans.
  • Work cross-functionally with Sales, Agronomy, R&D, and other relevant teams to ensure effective implementation of marketing initiatives.

Qualifications & Experience

  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
  • 3–5 years of experience in Marketing, Brand Management, or a related commercial role; FMCG experience is highly preferred.
  • Strong knowledge of brand management, sales, and business development, with a solid understanding of P&L management and basic financial principles.
  • Experience in market research, consumer insights, and translating data into actionable strategies and execution plans.
  • Understanding of both offline and online media channels and their applications in marketing campaigns.
  • Entrepreneurial mindset with strong leadership, ownership, and results-oriented approach.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Excellent presentation, negotiation, and stakeholder management skills.
  • Strong written and verbal communication skills.
  • Ability to work effectively under pressure in a dynamic and fast-paced environment.
  • Good command of English, both written and spoken.
  • Proficient in Microsoft Office and presentation tools.
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