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Open nowFirst seen 4 days ago

General Trade Sales Section Manager

Kate Worthington706 open roles

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Your applicationOpen nowGeneral Trade Sales Section ManagerKate Worthington

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

The posting

Key Responsibilities

1. Sales & Distribution Management

  • Manage sales and distribution performance across assigned markets in Thailand to achieve volume, value, and market share targets.
  • Partner closely with distributors to strengthen market coverage, optimize product distribution, and ensure effective execution of promotions.
  • Develop and expand Local Modern Trade and Special Channel sales to accelerate business growth.

2. Strategic Planning & Market Development

  • Lead joint business planning with distributors and key customers, covering volume growth, distribution expansion, and channel strategy.
  • Develop and align annual sales and marketing plans, including promotional calendars and trade spending budgets.
  • Analyze sales performance and market trends to identify opportunities, improve execution, and provide forecasts and management reports.
  • Identify new growth opportunities through market visits, research, and competitive analysis.
  • Monitor competitor pricing, promotions, and market presence to inform in-market strategies.

3. Distributor & Customer Management

  • Monitor distributor performance, including sell-in/sell-out results, inventory levels, forecast accuracy, promotion execution, and KPI achievement.
  • Conduct regular business reviews and maintain effective communication between distributors and internal stakeholders.
  • Serve as the key contact point for service improvement, issue resolution, and operational alignment.
  • Build and maintain strong relationships with distributors and key account partners.

4. Budget & Business Performance Monitoring

  • Manage trade spending budgets and ensure strong return on investment (ROI).
  • Track monthly performance and adjust plans in response to market dynamics.
  • Monitor the competitive landscape, including pricing, promotional activity, and channel developments.

5. Internal Coordination & Team Supervision

  • Collaborate cross-functionally to ensure smooth business operations and execution excellence.
  • Provide on-the-job coaching and support sales capability development.
  • Initiate and implement sales force effectiveness and performance improvement initiatives.

Qualifications

  • Bachelors or Masters degree in Business Administration, Marketing, or related fields.
  • 3–5 years of experience in sales management within consumer products or FMCG industries.
  • Experience working with distributors, Local Modern Trade, Special Channels, and General Trade networks; strong regional market understanding.
  • Results-driven with strong operational excellence and execution focus.
  • Strong commercial acumen with excellent communication, negotiation, analytical, and strategic thinking skills.
  • Leadership and coaching capability.
  • High accountability with strong ownership mindset.
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