The posting
Responsibilities:
- Marketing Strategy & Execution: Develop and implement an international marketing strategy aligned with brand identity and business goals.
- Market Research & Competitive Analysis: Conduct research to identify consumer needs, market trends, and competitor strategies to inform marketing plans.
- Brand Visibility & Positioning: Lead PR campaigns, influencer partnerships, and global branding efforts to enhance recognition.
- Digital & Omnichannel Marketing: Drive digital marketing initiatives, including social media, e-commerce, and tailored strategies for different markets.
- Product Launches & Go-to-Market Strategy: Manage international product launches with a focus on positioning, segmentation, and local adaptation.
- Distributor & Partner Management: Support global partners in maintaining brand consistency and effective market representation.
- Sales & Marketing Alignment: Work with international sales teams to ensure marketing efforts contribute to revenue growth.
- Budget & ROI Management: Oversee marketing budgets to maximize effectiveness and return on investment.
- Performance Tracking & Reporting: Regularly present marketing performance metrics to leadership.
Qualifications & Skills:
- Education: Bachelor's degree or higher in Business, Marketing, or related fields.
- Experience:10+ years in international marketing, with 5+ years in a leadership role. Strong background in FMCG, health, or beauty industries. Proven experience in global marketing and cross-cultural communication.
- Skills:Strategic marketing expertise, including digital, e-commerce, and social media marketing. Strong analytical and problem-solving abilities. Entrepreneurial mindset with adaptability and resilience. Excellent communication and presentation skills in English (TOEIC 700+ equivalent); Chinese is a plus.



