The posting
Job Description: Product Executive / Product Specialist
Role Purpose
The Product Executive plays a key role in driving product value, market growth, and customer satisfaction by managing product portfolios, developing commercial solutions, and working closely with cross-functional teams. This role bridges market insights, product strategy, and sales execution to ensure competitive positioning and sustainable business growth.
Key Responsibilities
Product Strategy & Portfolio Management
- Develop product solutions and value propositions for product systems and communication tools aligned with overall product strategy.
- Plan, manage, and optimize the product portfolio to achieve business objectives.
- Gather field intelligence, market trends, and user feedback to support product improvement and new product development.
- Identify new applications and untapped market opportunities to expand product reach.
Market & Sales Enablement
- Conduct product training for Sales Representatives to ensure accurate product messaging and positioning.
- Map competitor product portfolios, pricing strategies, and market positioning.
- Develop commercial messaging and sales enablement tools, including selling tools, product service guides, and standardized product data sheets.
- Provide strong product knowledge and clearly communicate key unique selling propositions (USPs) to dealers, distributors, and end users.
Customer & Channel Development
- Build and maintain value-added relationships within assigned markets.
- Support promotions and campaigns by developing business solutions for large dealers, distributors, and key customers.
- Work closely with customers and end users to understand application needs and emerging requirements.
Cross-Functional Collaboration
- Collaborate with marketing, technical service, sales, and application teams to develop new products and deliver high levels of customer satisfaction.
- Provide structured feedback from the field related to competitors, distribution channels, applications, and market dynamics.
Market & Product Research
- Conduct product and market research with key users to identify new applications and improvement opportunities.
- Continuously monitor market movements to support informed decision-making.
Additional Responsibilities
- Perform ad-hoc tasks and assignments as required by the Product Manager.
Qualifications & Experience
- Bachelors degree or higher in Engineering, Business Administration, Marketing, or a related field.
- 2–3 years of experience in Product Management, Product Marketing, or a related role.
- Strong communication, presentation, negotiation, problem-solving, and relationship-building skills.
- Proficient in MS Office applications (Word, Excel, PowerPoint) and general IT tools.
- Good command of English, both written and spoken.



