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Open nowPosted 10 hours ago

Paid Media Specialist

KDCI43 open roles

Where
Pasig City, National Capital Region, Philippines
Work mode
Hybrid
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Your applicationOpen nowPaid Media SpecialistKDCI · Pasig City, National Capital Region, Philippines

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. KDCI postings stay open a median of 4 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 10 hours ago

KDCI median: 4 days open

The posting

Job Summary

KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities

  • Plan, execute, and optimize Google Ads campaigns, including: Search Shopping Display
  • Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
  • Manage and optimize budget allocation across platforms to maximize ROI.
  • Continuously monitor campaign delivery and make data-driven adjustments based on performance.
  • Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
  • Optimize campaigns against key metrics, particularly ROI and CPA.
  • Identify trends, opportunities, and areas for improvement across paid advertising channels.
  • Monitor, analyze, and report on campaign performance and key metrics.
  • Collaborate with creative and marketing teams to develop high-performing advertising creative.
  • Provide performance insights to help inform creative development, messaging, and campaign iterations.
  • Build and maintain campaign documentation and standard operating procedures (SOPs).

Job Requirements

Must Have

  • 2–3 years of professional experience running paid advertising campaigns.
  • Hands-on professional experience with both Google Ads and Meta Ads.
  • Experience managing Google Search, Shopping, and Display campaigns
  • Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
  • Proven experience optimizing campaigns for ROI and CPA.
  • Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
  • Comfortable working with analytics platforms and translating campaign data into actionable decisions.
  • Strong understanding of paid advertising metrics and performance optimization.
  • Strong written and verbal communication skills.
  • Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
  • Comfortable working in a fast-paced, launch-phase environment.
  • Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.

Nice to Have

  • Experience managing paid media campaigns for e-commerce or retail brands.
  • Experience with Shopify or similar e-commerce platforms.
  • Knowledge of or interest in SEO.
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