The posting
About Kindred Bravely
Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves. In January 2026, Kindred Bravely acquired Storq, a fellow mom-founded brand celebrated for its stylish, thoughtfully designed maternity, nursing, and baby gear essentials. Together, the two brands support parents through every stage of early parenthood, from pregnancy through postpartum and into the toddler years and beyond. We're a lean, fast-moving team that values ownership, practical judgment, and getting things right the first time — finance included.
The Role
We're hiring a Controller to own U.S. accounting operations end-to-end including: general ledger, AP/AR, fixed assets, inventory, payroll accounting, tax compliance, and the financial close. This role will be primary owner of financial reporting integrity across the function. This is a hands-on role for someone who can both set the standard for technical accounting and do the work themselves when needed. We're a small team, not a large finance department with layers of staff to delegate to. You'll report directly to the COO/CFO and will partner closely on reporting, controls, and strategic support, while directly managing a small internal accounting team and a network of outside contractors who handle specific sub-functions (e.g., bookkeeping support, payroll, tax preparation).
A core part of this role is modernizing how the accounting function runs. We are seeking someone who actively uses AI tools to compress close timelines, automate reconciliations, catch anomalies, and produce cleaner reporting faster.
What You'll Do
Financial Reporting & Accounting Operations
- Lead all U.S. accounting operations, including general ledger, accounts payable, accounts receivable, fixed assets, and inventory accounting across direct-to-consumer, wholesale, and marketplace (e.g., Amazon) channels.
- Direct the monthly, quarterly, and annual close process to ensure timely, accurate reporting, including revenue recognition, accruals, and reconciliations.
- Own consolidated financial reporting and reconciliation processes; serve as the primary owner of financial reporting integrity, accuracy, and consistency.
- Ensure financial statements are prepared in accordance with U.S. GAAP.
- Develop, maintain, and continuously improve accounting policies, procedures, documentation, and internal controls to support growth and scalability.
Inventory & Costing
- Ensure accuracy of inventory balances, cost structures, inventory reserves, and landed costs across our supplier and vendor base.
- Partner with Supply Chain and Operations to strengthen inventory controls, improve reporting accuracy, and support operational decision-making.
- Analyze cost variances, landed costs, and margin performance to identify trends and improvement opportunities.
- Drive continuous improvement in costing methodologies and inventory-related financial controls.
Payroll Administration & Accounting
- Manage payroll accounting, including reconciliations, benefit deductions, commissions, bonuses, and equity compensation accounting where applicable.
- Partner with People & Culture and our PEO to ensure payroll processes, systems, and controls support growth and compliance requirements.
Tax Compliance & Regulatory Reporting
- Oversee U.S. tax accounting activities, including sales and use tax, payroll tax, income tax support, property tax, and business licensing.
- Coordinate annual tax provisions and provide support to outside tax advisors and consultants.
- Ensure timely completion of payroll tax filings, indirect tax filings, and other regulatory reporting requirements.
Audit, Compliance & Internal Controls
- Lead annual financial statement audits or reviews, coordinating preparation, documentation, and communication with external auditors.
- Maintain and strengthen internal control frameworks to ensure financial accuracy, compliance, and operational effectiveness.
- Identify and implement process improvements that enhance efficiency, transparency, and financial governance.
AI-Enabled Process Efficiency
- Identify and implement AI and automation tools to compress close timelines, speed up reconciliations, flag exceptions, and reduce manual, repetitive accounting work. This is a core expectation of the role, not a nice-to-have.
Outside Contractor & Vendor Management
- Direct and evaluate outsourced or contracted sub-functions (bookkeeping support, payroll, tax preparation, sales tax filings, and similar), setting expectations, reviewing deliverables for accuracy, and holding vendors accountable to deadlines and quality.
- Manage relationships with external auditors, tax advisors, and other third-party financial partners.
Leadership & Team Development
- Lead, mentor, and develop the internal accounting team, setting clear performance expectations, accountability standards, and development plans.
- Partner with the COO / CFO of Finance and executive leadership to provide financial insights and strategic support.
- Build a culture of ownership, collaboration, and continuous improvement, and construct scalable processes and team structures to support growth without proportionally scaling headcount.
Cross-Functional Collaboration
- Partner with Operations, Supply Chain, People & Culture, Commercial leaders, and executive leadership to support business objectives and informed decision-making.
- Communicate complex financial information clearly to both financial and non-financial audiences.
What You Bring
Education
- Bachelor's degree in Accounting, Finance, Business Administration, or a related field required.
- Active CPA required.
- MBA, CMA, or CGMA preferred.
- An equivalent combination of education, certification, and accounting leadership experience will be considered.
Experience
- 8+ years of progressive accounting experience with increasing levels of responsibility and leadership.
- 4+ years leading, mentoring, and developing accounting team members.
- Prior experience as a Controller, Assistant Controller, or Senior Accounting Manager preferred.
- Experience managing external financial statement audits, tax advisors, and other third-party financial partners including outsourced or contracted accounting sub-functions.
- Demonstrated comfort operating hands-on in a small or lean team, doing the detailed work personally rather than only reviewing others' output.
- Concrete, demonstrated experience using AI tools (e.g., for reconciliations, anomaly detection, reporting, or process automation) to increase accounting team leverage and efficiency — not just familiarity with the concept.
- Experience in consumer products, DTC/e-commerce, or apparel; familiarity with multi-channel and marketplace (e.g., Amazon) revenue.
Technical Skills & Core Competencies
- Expert knowledge of U.S. GAAP, financial reporting standards, payroll accounting, and related tax and compliance requirements.
- Advanced ERP experience, preferably NetSuite, including reporting and system improvements.
- Advanced Microsoft Excel skills, including financial modeling, reporting, data analysis, and complex formulas.
- Strong understanding of financial systems, automation, internal controls, and scalable accounting operations.
- Executive presence, with the ability to partner with senior leadership, influence decisions, and communicate complex financial information clearly.
- Strong analytical and problem-solving skills, with the ability to evaluate data, identify trends, mitigate risk, and provide actionable insight.
- Ability to manage competing priorities, maintain confidentiality, and thrive in a fast-paced, growing environment.
Why Join Kindred Bravely?
- Be part of a mission-driven company that is making a meaningful difference in the lives of moms.
- Competitive salary and benefits package.
- Fully remote team with collaborative work environment.
Benefits:
- Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
- 4% Retirement matching after 6 months of employment.
- Paid parental leave program after 1 year.
- Monthly "Random Act of Generosity".
- 40% off product discounts on the Kindred Bravely and Storq website and 15% off for friends and family!
Schedule: Full Time
Location: US - Remote
Salary: $150-200k commensurate with experience
