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Open nowFirst seen 6 days ago

General Manager (Sales Marketing Product) FMCG Nutrition Supplement Healthcare

King Deux Search & Consulting348 open roles

Where
Hong Kong, Hong Kong
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Your applicationOpen nowGeneral Manager (Sales Marketing Product) FMCG Nutrition Supplement HealthcareKing Deux Search & Consulting · Hong Kong, Hong Kong

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This job: first seen 6 days ago

The posting

King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

Follow us at https://www.careers-page.com/kingdeux for updates on the exceptional clients we represent. Stay up-to-date on industry news and get your career consultation scheduled at kingdeux.com

General Manager (Sales, Marketing, Product) | FMCG, Nutrition, Supplement, Healthcare

The Company is a well-established, Hong Kong-based leader in the pharmaceutical / nutrition / supplement / healthcare sectors, renowned for its commitment to quality, innovation, and expertise. With a strong presence in regulated markets, the firm delivers high-quality products and services to a diverse customer base, including retail consumers, healthcare professionals, and institutional partners.

Amid rapid growth and evolving market dynamics, the company is seeking a strategic and highly sales-driven General Manager / Head of Sales & Marketing to lead its sales, branding, marketing, and product development initiatives in the Hong Kong market. This leadership role will be critical in driving a revenue turnaround, enhancing brand presence, and innovating product offerings across all sales channels, including key accounts, OTC, and retail, in a competitive and regulated landscape. Reporting directly to the CEO, you will lead a team of approximately 20 professionals, ensuring alignment with corporate goals, maximizing market penetration, and fostering innovation in a fast-paced, performance-oriented environment.

Responsibilities

  • Develop and execute a high-impact sales and marketing strategy, prioritizing aggressive revenue growth, brand enhancement, and customer engagement across all sales channels (key accounts, OTC, retail, e-commerce, and institutional) in the Hong Kong market to achieve a significant revenue turnaround.
  • Oversee daily operations of sales, marketing, and product development teams, driving ambitious sales targets, executing high-impact campaigns, and launching OTC and nutritional supplements that deliver exceptional customer experiences and market share growth.
  • Lead branding initiatives to strengthen the companys market position, ensuring consistent messaging and alignment with the companys focus on nutrition and wellness solutions.
  • Drive product development efforts, collaborating with R&D and supply chain teams to innovate and launch market-driven OTC, dietary supplements, and functional nutrition products that meet consumer needs and regulatory standards to boost sales performance.
  • Establish and maintain policies, governance, and documentation to ensure compliance with Hong Kong regulations, data protection standards, and industry best practices for OTC and nutritional products.
  • Collaborate cross-functionally with the CEO, finance, operations, and e-commerce teams to assess market needs and implement innovative, cost-effective solutions that drive revenue and support business objectives.
  • Stay abreast of market trends, consumer behavior, and regulatory updates in the nutrition and supplements sector to maintain a competitive edge in sales, marketing, and product strategies.
  • Lead and mentor a team of approximately 20 professionals across sales, marketing, and product development, fostering a high-performance, results-driven culture, setting aggressive goals, and ensuring exceptional standards of execution.
  • Act as the lead point of contact for sales and marketing matters during audits, compliance reviews, and regulatory interactions, particularly for OTC and health supplement products.
  • Participate in ad-hoc assignments to support the company's broader business objectives, including omnichannel strategies, key account management, and market expansion initiatives. 

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline; Master's degree strongly preferred.
  • 12+ years of experience in sales and marketing roles, with at least 5 years at a managerial level, preferably within nutrition, supplements, OTC, retail, or FMCG industries.
  • Proven expertise in driving sales growth and revenue turnarounds, with a track record of achieving significant revenue and market share milestones in the Hong Kong market, particularly in key accounts and OTC channels.
  • Strong knowledge of sales channels (key accounts, OTC, retail, e-commerce), digital marketing, branding strategies, product development processes for nutritional supplements, and regulatory requirements in Hong Kong.
  • Demonstrated ability to deliver compliant, customer-centric, and sales-driven operations in a dynamic, regulated environment.
  • Strategic and relentless leadership style, with a proven ability to drive revenue growth, reset expectations, and lead cross-functional teams to exceed ambitious sales targets.
  • Proven experience managing high-stakes sales, marketing, and product development projects, stakeholder communications, and cross-functional collaboration, with direct reporting to C-level executives.
  • Exceptional leadership, communication, and problem-solving skills with a hands-on, collaborative, yet fiercely results-driven approach.
  • Strong analytical skills, detail-oriented, and able to multitask while meeting tight deadlines in a high-pressure, sales-focused environment.
  • Proficiency in spoken and written English and Chinese; strong computer skills, including familiarity with CRM, ERP, and marketing analytics tools.



Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at [email protected] or apply directly.

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Please note that only shortlisted applicants will be contacted.

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