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Open nowPosted 333 days ago

Digital Campaign Associate (Ads)

Klaiya99 open roles

Where
Manila, Philippines
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Your applicationOpen nowDigital Campaign Associate (Ads)Klaiya · Manila, Philippines
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 333 days ago

The posting

Job Description

1. Campaign Strategy & Planning:

  • Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
  • Identify target audiences and create tailored ad campaigns to reach them effectively.
  • Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

  • Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.
  • Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.
  • Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).

3. Performance Analysis & Reporting:

  • Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • Conduct A/B testing to refine ad creatives, targeting, and strategies.

4. Audience Engagement & Community Building:

  • Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.
  • Monitor user interactions and feedback to improve ad relevance and brand perception.

5. Budget Management:

  • Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
  • Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

6. Collaboration & Communication:

  • Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
  • Communicate campaign results and insights to stakeholders in a clear and concise manner.

Qualifications

1. Education & Experience:

  • Open to fresh graduates
  • Bachelor's Degree in: Marketing, Advertising, Communications, Journalism, Digital Media, Public Relations, Business, or related fields with a specialization in digital or media.
  • Internships/Relevant Experience in marketing, advertising, or media is a significant advantage.

2. Skills:

  • Technical Skills: must be willing to learn the ins and outs of the platforms used by the organization. Advertising Platforms: Familiarity or hands-on experience with major paid advertising platforms, such as: TikTok Ads Meta Ads Manager (Facebook/Instagram) Other platforms like Google Ads (Search & Display), LinkedIn Ads, or programmatic advertising is a bonus.
  • Analytics and Reporting Tools: Google Analytics Platform-specific analytics (e.g., Meta/Twitter/LinkedIn Insights). Microsoft Office Suite/Google Workspace: Proficiency in Excel/Google Sheets for data manipulation and reporting, and PowerPoint/Google Slides for presentations.
  • Core Soft Skills: Analytical and Data-Driven Thinking Strong Communication (Written and Verbal) Attention to Detail Creativity and Problem-Solving Organization and Project Management Adaptability and Curiosity
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