The posting
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
About the team and role:
Klaviyo is building the future of CRM, and the Industry Advisor will accelerate our expansion in Hospitality, specifically Hotels & Travel and Entertainment & Recreation businesses. This role sits at the intersection of industry expertise, value consulting, and go-to-market execution. The Industry Advisor acts as a trusted resource and executive-level proxy in Hospitality prospect conversations to drive opportunity progression and closed-won ARR.
This is a highly visible, cross-functional role. You’ll work closely with Account Executives (AEs) and Solutions Engineers (SEs), and collaborate with Product, Product Marketing, Customer Success, Partnerships, and Enablement to make sure what we learn from customers is operationalized. The result is a hospitality motion that is compelling, repeatable, and scalable. You’ll operate at both the deal and systems level, supporting high-impact opportunities while identifying patterns that can be scaled across the field.
If you’ve spent your career in hospitality — either in-house, at an agency, or with a tech platform serving the industry — and you’re excited by the idea of applying that experience at scale, this is a rare opportunity to do exactly that. You’ll work directly with sales teams and customers, shaping deals in motion, while also influencing how Klaviyo shows up in the market. Your insights won’t just live in a slide deck — they’ll guide deal strategy, inform product conversations and drive partner engagements
How you’ll make a difference:
Executive Advisory & Verticalized Deal Support
- Partner with AEs and SEs to advance hospitality opportunities, bringing vertical-specific positioning, real-world use cases, and a deep understanding of prospects’ operational realities.
- Join strategic sales calls to build buyer confidence, reinforce Klaviyo’s long-term commitment to the hospitality industry, and help teams navigate complex objections around data, integrations, and organizational change.
- Develop direct relationships with high-potential prospects, industry influencers, and partner-aligned accounts—using those relationships to both progress deals and inform Klaviyo’s broader go-to-market strategy
- Develop direct relationships with high-potential prospects, industry influencers, and partner-aligned accounts to progress deals and inform Klaviyo’s broader go-to-market strategy.
- Translate what’s working in discovery, demos, and late-stage conversations into clear, repeatable playbooks that improve win rates, and document winning patterns from discovery to closed-won.
Value Consulting & Executive Translation
- Translate Klaviyo’s platform into business outcomes for CMOs, CDOs, CEOs, and other executive decision-makers.
- Partner with prospects to build business cases for platform value creation and revenue impact.
- Champion a value-led selling motion for the hospitality vertical, bringing ROI conversations into the opportunity cycle early rather than as a late-stage justification step.
- Define the economic buyer KPIs that anchor each value case.
- Feed hospitality-specific value benchmarks (e.g., lift from lifecycle marketing on direct bookings, loyalty, guest retention) back to the Value Consulting and Product Marketing teams.
Thought Leadership, Field Intelligence & Product Feedback
- Continuously synthesize insights from customer conversations, market research, and industry news into clear, actionable guidance for sellers.
- Synthesize patterns from recent wins and losses into vertical playbooks that help sellers and educate Partnerships and Product on the integrations and features that matter most.
- Own a recurring Hospitality Field Intelligence memo that carries customer needs and competitive gaps to Product, Product Marketing, and Customer Success.
- Collaborate with Product Marketing to shape hospitality-specific messaging and GTM motions, and deliver insights that inform sales plays for Product Marketing, Partner Marketing, Enablement, and Sales Leadership.
- Collaborate with Marketing on hospitality campaigns and thought leadership content, facilitate CMO/CXO roundtables, and support case studies and storytelling assets that reflect authentic hospitality success stories.
- Represent Klaviyo at industry events, executive forums, customer advisory boards, webinars, regional events, and co-branded partner programs to generate pipeline and establish credibility in the hospitality community.
- Serve as a feedback loop between the field and Product and Engineering, surfacing customer needs, competitive gaps, and platform direction based on real-world usage and enterprise requirements.
- Performs other related duties as assigned.
Who you are:
- Deep applied experience in hospitality marketing, with the credibility to advise both colleagues and customers.
- Experienced in advising or presenting to executive stakeholders (CMO, CDO, CEO) and translating platform capabilities into business outcomes and value cases.
- Excellent communication and presentation skills, with the ability to make complex industry insights actionable and clear.
- Skilled at working cross-functionally across Sales, Marketing, and Partnerships and influencing without authority.
- A natural teacher, coach, and strategist who brings structure to ambiguity and builds credibility with customers and colleagues.
- A strategic thinker with vision, dedicated to the growth and evolution of the hospitality motion.
- A force multiplier who brings operational discipline and motivates the broader Sales team to meet exceptionally high standards of performance.
Education and Experience:
- 7-10+ years of hospitality marketing experience, either in-house, at an agency, or with a tech platform.
- An additional 1-3 years of B2B SaaS experience in cross-functional roles that touch Sales is preferred but not required.
- Familiar with the hospitality ecosystem, including platforms like Oracle Opera, Guesty, Mews, Cloudbeds, Mindbody, and Zenoti.
#LI-HYBRID #LI-BAILEY
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$144,000—$216,000 USD
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
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Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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