The posting
As a Business Development Executive, you'll play a vital role in our growth strategy. You'll be responsible for generating a high volume of qualified leads through various outreach activities, setting up meetings with potential clients, and nurturing them until they're sales-ready. This role also blends business development activities, including prospect identification, lead generation, and data management.
This role also involves utilizing technology-driven sales tools, proactive lead research, and collaboration with the sales and marketing teams to generate high-quality leads.
- You’ll be interacting with key players such as C-level executives from enterprise-level organizations which can expand your skills and network.
- Making sound decision-making and flexibility to ensure team dynamics and productivity.
- Hybrid work setup
- Competitive salary and benefits
- HMO + free dependent
- Access to KMC's exclusive pantry (MadMax Coffee, Fresh Fridge)
- Diverse learning & growth opportunities
- Accessible Cloud HR platform (Sprout)
- Above standard leaves
Lead Generation & Outreach (Email and Linkedin Campaigns)
- Implement a multi-channel outreach strategy, including email, LinkedIn, cold calling, and other prospecting methods.
- Craft compelling and personalized outreach messages that resonate with ideal client profiles.
- Assist in setting up, managing, and optimizing automated email and LinkedIn outbound campaigns.
- Monitor and manage email and LinkedIn inboxes, ensuring timely responses and follow-ups.
- Utilize various business development tools to support lead generation and outreach efforts. Stay updated on the latest tools and techniques in business development.
Lead Qualification & Nurturing:
- Conduct initial lead qualification calls to assess interest, budget, and decision-making authority.
- Develop and nurture qualified leads by providing valuable information and addressing their specific needs.
- Assist in scheduling qualified leads for meetings with the sales team, ensuring a smooth handoff and transition.
Campaign Data Management, Tracking and Analysis:
- Create and manage Excel trackers to monitor campaign progress and performance metrics.
- Analyze and present data from trackers and CRM in a clear, actionable manner.
CRM Data Management, Tracking and Analysis
- Maintain accurate records of all lead interactions and outreach activities in our CRM system (Hubspot)
- Ensure data accuracy and completeness within the CRM system. Track and record all lead interactions and outreach activities in HubSpot.
- Analyze lead generation data to identify performance trends and areas for improvement.
- Collaborate with marketing and sales teams to optimize overall lead generation strategies.
Prospect Identification & Research:
- Conduct online research for target account list building, and to gather market insights and industry trends.
- Utilize various BD tools and techniques to identify high-potential clients within the US market.
- Compile and organize research findings for easy reference and team use.
- 3+ years of experience in lead generation or a related field.
- Proven track record of exceeding lead generation goals and exceeding sales quotas (preferred).
- Strong understanding of B2B sales cycles and lead qualification methodologies.
- Excellent communication and interpersonal skills, both written and verbal.
- Ability to build rapport and trust with potential clients in a consultative manner.
- Adept at time management and organization in a fast-paced environment.
- Proficiency in MS Office Suite and CRM software (Hubspot).
- Experience with outreach platforms and marketing automation tools (a plus).
- Ability to adapt to changing priorities and work independently with minimal supervision.
- Flexibility to work remotely with primary support for the US time zone.
