The posting
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Key accountabilities:
● Own the digital trading performance of the skip hire proposition on pandarecycling.co.uk, with accountability for revenue, conversion rate, and customer engagement metrics.
● Manage the skip hire trading calendar, coordinating promotional activity, pricing changes, and product updates across the site in line with commercial priorities.
● Monitor daily, weekly, and monthly trading performance, identifying trends and anomalies and acting quickly to respond.
● Lead on-site merchandising for skip hire, including product listings, category pages, pricing presentation, availability messaging, and upsell and cross-sell opportunities.
● Work with the UX and CRO Manager to identify and prioritise conversion optimisation opportunities across the skip hire journey, from landing page through to order confirmation.
● Collaborate with the paid media and SEO teams to ensure traffic acquisition activity is aligned with on-site capability and that landing pages are optimised to convert.
● Provide clear, regular performance reporting to the Head of Digital Products and commercial stakeholders, including analysis of what is driving performance and what action is being taken.
● Work with the product and development team to brief and prioritise site improvements that will drive commercial outcomes, contributing to sprint planning and backlog grooming.
● Identify growth opportunities in new geographies, skip types, or customer segments, and work with the wider team to bring them to market through the digital channel.
● Stay close to competitor activity and market trends in skip hire and related services, feeding insight back into the trading and product strategy.
Areas of responsibility:
Commercial Trading:
● Own and manage the skip hire trading plan, ensuring the site reflects current pricing, availability, and promotional activity at all times.
● Identify and act on revenue opportunities including seasonal demand, geographic expansion, and product range extension.
● Manage promotional campaigns end-to-end, from briefing through to live execution and post-campaign analysis.
● Monitor competitor pricing, positioning, and digital activity and feed this insight into commercial decision making.
Conversion and On-Site Performance:
● Own the conversion funnel for skip hire, from first visit through to completed booking, identifying and resolving friction at each stage.
● Work with the UX and CRO Manager to prioritise and deliver a programme of experimentation and optimisation across key skip hire pages.
● Manage on-site merchandising to ensure product presentation, pricing clarity, and availability messaging support conversion.
● Ensure the skip hire journey performs well across all devices, with particular focus on mobile given the nature of the customer base.
Customer Engagement:
● Develop and maintain content and messaging across the skip hire section of pandarecycling.co.uk that builds trust, answers customer questions, and supports the buying decision.
● Work with the CRM and lifecycle team to support post-purchase engagement, including confirmation communications, repeat booking prompts, and review generation.
● Use customer feedback, reviews, and behavioural data to identify unmet needs and brief improvements into the product roadmap.
Data and Reporting:
● Own the performance dashboard for skip hire digital trading, tracking conversion rate, average order value, revenue, and engagement metrics.
● Provide weekly trading updates and monthly in-depth analysis to the Head of Digital Products and commercial leadership.
● Use GA4, Search Console, and any relevant CRM or order management data to build a complete picture of performance across the customer lifecycle.
● Interrogate data proactively to generate hypotheses and prioritise action, rather than reporting retrospectively.
Cross-functional Collaboration:
● Work on-site as an embedded member of the digital product team, participating in sprint planning and contributing to roadmap prioritisation.
● Act as the commercial voice in product discussions, ensuring that trading priorities are reflected in development decisions.
● Partner with operations and customer service teams to ensure on-site commitments around availability, lead times, and service standards are accurate and deliverable.
Liaise with marketing colleagues to align campaign activity, paid media landing pages, and email communications with on-site trading priorities.
Experience and Skills:
● Essential: A minimum of 4 years experience in a digital trading, ecommerce management, or online merchandising role, with direct accountability for revenue or conversion performance.
● Essential: Demonstrable track record of improving commercial performance through on-site trading activity, including pricing, merchandising, and promotional management.
● Essential: Strong analytical capability, including confident use of GA4 or equivalent analytics platforms to diagnose performance and identify opportunity.
● Essential: Experience managing a trading calendar and coordinating cross-functional activity to deliver against commercial plans.
● Essential: Ability to work at pace, balance multiple priorities, and make sound commercial judgements with incomplete information.
● Essential: Strong communication skills, with the ability to present performance data and trading recommendations clearly to both commercial and technical audiences.
● Essential: Comfortable working on-site as part of a cross-functional digital team within an agile environment.
● Preferable: Experience in a service-based or transactional ecommerce business, particularly one with variable pricing or availability (such as skip hire, logistics, utilities, or home services).
● Preferable: Familiarity with CRO principles and experience collaborating with UX or experimentation teams to improve conversion.
● Preferable: Experience with CMS platforms and the ability to make or brief on-site content and merchandising changes directly.
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