The posting
Are you a digital marketing expert and want to work for one of Australia's top media businesses? Look no further!
We are seeking a Customer Acquisition Specialist to lead our digital acquisition strategy, tactics, planning, and execution. If you have a passion for customer acquisition, then keep on reading!
Reporting to the Senior Manager, Direct Audience Revenue, you will be results-oriented with a proven track record of identifying and acquiring new customers through digital marketing channels such as SEM, SEO, Affiliate, Display, Email/SMS Marketing, Content, and Native ads. You will understand both the art and science of digital marketing and have proven experience managing multiple campaigns and analysing results for actionable insights.
CORE RESPONSIBILITIES: ● Work with the Senior Manager, Direct Audience Revenue, to create and execute a strategy to drive new customer acquisition through digital channels. ● Define KPIs and effectively optimise channel execution, while identifying tactics with high efficiency and incrementality to meet annual forecast and goals. ● Develop and implement customer retention functions that reduce churn and increase customer lifetime value. ● Analyse and report data to measure the effectiveness of campaigns. ● Set strategy and tactics to optimise funnels based on split testing, pricing, and offers that deliver profitable subscription and one-off digital products. ● Manage creative, ad, and landing page testing schedule to drive improved campaign results. ● Setup and manage Social, PPC and drip campaigns (including uploading campaigns, testing, publishing and ongoing optimisation). ● Work with the development and design teams to ensure the user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow. ● Work with the design and development teams to develop landing pages and online sales funnels. ● Determine the segmentation strategy for digital traffic and email database lists. ● Ensure all campaigns are tagged for effective reporting. ● Oversee new customer acquisition channels, such as CTV, apps and podcasts. ● Stay current with emerging digital technology and trend developments in an effort to push innovative concepts and test/learn campaigns.
CORE SKILLS/CAPABILITIES: ● Minimum bachelor’s degree, preferably in Marketing or a related analytical field. ● Experience with Google Analytics or other web analytics tools. ● Understanding of paid search and social advertising platforms, affiliate marketing, display media, and sponsored content campaigns. ● Proven analytical and quantitative skills including a strong understanding of digital marketing metrics. ● Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives. ● Exceptional written and verbal communication, planning, and project management skills. ● Proven work experience selling subscriptions or digital products using digital marketing tactics. ● Excellent command of business economics and the relationship between spend, monetisation, and ROI (CAC:LTV, ROAS, payback window, etc.). ● Experience optimising customer onboarding flows and landing pages to improve conversion. ● A passion for analytics, dashboards, and optimisation. ● Strong numerical skills and commercial acumen.
EXPERIENCE AND QUALIFICATIONS: ● 5+ years of digital experience in customer acquisition, lead generation program management, and affiliate marketing. ● 5+ years of experience working with online sales funnels. ● 5+ years experience in Lead Generation/Subscriptions/Ecommerce.
KMC Careers
If you're a rockstar at what you do and looking to be a part of our amazing story, we want to hear from you!
We offer attractive salaries and benefits plus you get to work in some of the Philippines' best flexible workspaces. Our employees also get to enjoy exclusive discounts, rewards and freebies, and invites to our monthly events. We are always recruiting for roles in IT & Development, Marketing, Business Administration, HR & Recruitment and Legal & Finance Roles.
KMC provides quality employment opportunities for job-seekers looking for a career that is both challenging and fulfilling. We are also committed to providing equal opportunities at every selection stage. We do not discriminate due to age, gender, sexual orientation, ethnicity, nationality, and religion.
Work with Us. Grow with Us.
KMC Solutions offers a variety of career opportunities in Metro Manila, Cebu and Clark & Iloilo. We are always looking for talented and enthusiastic individuals who are ready to make their next big career move.
Our Culture
At KMC, we foster an inclusive and positive workplace for all. We push our members to succeed in everything they do through our collaborative work environment. We encourage our community to work hard and reach their full potential while delivering results that matter for our members and you as professionals.
We host amazing and quality events and implement people-centric policies to work flexibly. We ensure that everyone in our expansive network is engaged, from our internal employees and those who work on behalf our offshore partners.
Life within KMC: Work Hard Party Harder
At KMC, we work hard and we are committed to putting our best foot forward in everything we do. Everyone is encouraged to be an individual while also working for the collective good of the KMC Community. We believe mistakes are opportunities and that you should not present a solution without a problem.
We also know when hard work deserves to be recognized so we reward our employees with monthly parties, free trips and much much more!
