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Open nowPosted 332 days ago

JO-202529: PPC Specialist

KonnectHub69 open roles

Where
Remote
Work mode
Remote
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Your applicationOpen nowJO-202529: PPC SpecialistKonnectHub · Remote

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Share of postings closed within
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  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 332 days ago

The posting

JOB TITLE: PPC Specialist LOCATION: Remote POSITION TYPE: Full-Time General Description We are seeking a PPC Specialist who will be responsible for planning, executing, optimizing, and analyzing paid search and paid media campaigns across multiple platforms, including Google Ads, Microsoft Ads, and social media advertising channels. The ideal candidate will focus on driving high-quality traffic, generating leads, and increasing conversions while maximizing ROI and supporting the overall growth of the company’s marketing initiatives. The PPC Specialist will collaborate closely with the performance marketing team, content creators, analytics specialists, and other digital marketing functions to ensure all paid media strategies are fully aligned with the company’s business objectives and brand direction. A strong understanding of SEO principles is essential, as PPC and SEO efforts often work hand in hand to enhance online visibility, improve performance, and achieve sustainable marketing success. Job Responsibilities Strategy & Planning • Define campaign goals, KPIs, targeting, budget allocations, and bidding strategies • Perform thorough keyword research, competitive analysis, audience segmentation, and bidding landscape assessment • Stay current on paid media trends, platform updates (Google, Microsoft, Meta, etc.), and industry best practices Campaign Setup & Execution • Build, launch, and manage PPC campaigns across search, display, shopping, retargeting, and other paid channels • Structure campaigns, ad groups, ads, extensions, and audiences for optimal performance • Write compelling ad copy, experiment with ad variants, and implement relevant extensions Optimization & Monitoring • Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, impressions, conversions) • Perform ongoing tests (A/B tests in ad copy, landing pages, bidding strategies) and iterate based on data • Adjust bids, budgets, and targeting to maximize efficiency and scale success • Pause or reallocate underperforming assets, scale winning ones Landing Page & Conversion Rate Optimization (CRO) • Collaborate with content, design, and web dev teams to optimize landing pages for conversion • Provide recommendations for layout, messaging, forms, and user flows • Track and analyze user behavior (via heatmaps, analytics) to support improvements Tracking, Analytics & Reporting • Implement and maintain proper tracking (UTM, conversion tracking, pixels, Google Analytics, etc.) • Analyze campaign vs. business-level data to derive insights (attribution, funnel drop-offs, ROI) • Prepare weekly, monthly, and quarterly performance reports with actionable recommendations • Present findings and optimization plans to stakeholders Budget & Forecasting • Manage media budgets, ensure spend pacing and adherence to budgets • Forecast traffic, leads, conversions, and ROI based on historical performance and market trends • Identify new opportunities to scale performance while staying within budget constraints Collaboration & Cross-functional Work • Share learnings that can be leveraged across channels • Support broader digital marketing initiatives when needed Continuous Learning & Innovation • Test new platforms, ad formats, features, and audience types • Attend trainings, webinars, and stay updated with platform changes • Recommend new tools or tech to improve PPC workflows Requirements Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) 3+ years of hands-on experience managing PPC / paid media campaigns Strong working knowledge of Google Ads (search, display, remarketing) Experience using Google Analytics, tag managers, conversion tracking Proficiency with Excel / Google Sheets (pivot tables, formulas, data manipulation) Analytical mindset with ability to interpret data, detect trends, and make data-driven decisions Excellent written communication and ad-copywriting skills Familiarity with landing page optimization, A/B testing, and CRO concepts Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines Preferred Experience with Microsoft Advertising, Facebook / Instagram Ads, LinkedIn Ads, or other paid platforms Familiarity with shopping / e-commerce campaigns Experience with tools like SEMrush, Ahrefs, WordStream, Optimizely, Unbounce Exposure to automated bidding, scripts, or API-level campaign management Knowledge of attribution models, multi-touch attribution, and advanced analytics Google Ads and/or Analytics certifications Benefits 100% remote – work from anywhere. An inclusive and supportive work environment. Competitive salary. Opportunities for career growth and professional development. Supportive and collaborative team environment.

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