The posting
Position Title: Cross-Sell Strategy Head
Department: Sales & Marketing
Location: Bangalore
Position Overview:
The Cross-Sell Strategy Head is responsible for developing and executing strategies to maximize the cross-selling of products and services within the organization. This role involves leveraging customer data, market insights, and innovative approaches to enhance customer engagement and drive revenue growth through effective cross-selling initiatives.
Key Responsibilities:
Strategy Development:
- Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company’s overall sales and revenue goals.
- Identify key products and services suitable for cross-selling and create targeted initiatives to promote them.
- Analyze market trends, customer behaviour, and competitor strategies to inform the cross-sell approach.
- Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments.
Program Management:
- Design and oversee cross-sell programs and campaigns, ensuring they are effective, scalable, and measurable.
- Collaborate with marketing, product, and sales teams to develop and execute integrated cross-sell campaigns.
- Monitor and evaluate the performance of cross-sell initiatives, adjusting strategies as needed to achieve desired outcomes.
Customer Insights and Analytics:
- Utilize customer data and analytics to identify cross-sell opportunities and tailor strategies to different customer segments.
- Develop models and metrics to track cross-sell effectiveness, customer uptake, and overall impact on revenue.
- Conduct regular analysis to understand customer needs, preferences, and purchasing behaviour.
- Utilize CRM tools and data analytics to segment customers effectively and create targeted cross-sell propositions.
Collaboration and Integration:
- Work closely with product teams to understand product features, benefits, and compatibility for cross-selling.
- Coordinate with sales teams to train and support them in executing cross-sell strategies.
- Integrate cross-sell initiatives with existing sales and marketing programs to enhance overall effectiveness.
Innovation and Continuous Improvement:
- Explore new methodologies and technologies to enhance cross-sell capabilities and customer engagement.
- Stay updated on industry best practices and emerging trends in cross-selling.
- Continuously refine and improve cross-sell strategies based on feedback and performance data.
Leadership and Team Development:
- Lead and mentor a team of professionals focused on cross-sell strategy and execution.
- Provide guidance, support, and performance management to ensure team effectiveness.
- Foster a collaborative and innovative team culture that drives results.
- Build and develop a high-performing team that drives cross-sell initiatives, including identifying and developing talent within the team.
Team Leadership in Data Analysis:
- Lead a team of data analysts to analyze the KreditBee database and identify customer segments suitable for cross-selling.
- Oversee the utilization of data analytics to derive actionable insights for targeted cross-sell opportunities, primarily through the digital app.
- Ensure the team combines analytics, tech-product understanding, and finance experience effectively to enhance cross-sell initiatives.
Qualifications:
- Education: Engineering degree from IIT/NIT plus MBA from top IIMs.
- Experience:
- Minimum of 7-10 years of experience in sales, marketing, or business development with a focus on cross-selling, upselling, or customer lifecycle management.
- Extensive experience in customer segmentation and data-driven marketing.
- Prior experience in banks, fintechs, or NBFCs managing analytics or cross-sell functions.
- Skills:
- Strong data analytics skills with the ability to translate data into actionable insights.
- Understanding of loan products such as Digital Personal Loans, Insurance, 2W Auto Loans, Housing Loans, Loan Against Property (LAP), etc.
- Proficiency in customer relationship management (CRM) systems and marketing automation tools.
Disclaimer: This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.
Data Utilization Disclaimer: By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.
