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Open nowPosted 4 hours agoWe saw it 94 min after it went up

PPC Specialist

LBC Mortgage

Where
Minskaja voblasc', Belarus
Work mode
Remote
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Your applicationOpen nowPPC SpecialistLBC Mortgage · Minskaja voblasc', Belarus
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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 4 hours ago

The posting

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.

We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.

Important: Previous experience in the mortgage industry is required.

Responsibilities

  • Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms
  • Create and implement paid advertising strategies to generate high-quality mortgage leads
  • Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry
  • Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI
  • Create and optimize ad copy, landing pages, and campaign structures
  • Monitor campaign performance and identify opportunities for improvement
  • Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools
  • Conduct A/B testing to improve campaign effectiveness
  • Analyze lead quality and collaborate with the sales team to improve lead generation results
  • Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies
  • Prepare regular performance reports and provide actionable recommendations
  • Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

Requirements

  • Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry
  • Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products
  • Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies
  • Experience generating mortgage leads through paid advertising
  • Strong analytical skills and the ability to optimize campaigns based on performance data
  • Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
  • Understanding of advertising compliance requirements within the mortgage and financial services industry
  • Ability to work independently, take ownership of campaigns, and bring forward new ideas
  • Strong communication and problem-solving skills

What We Offer

  • Opportunity to work with a growing U.S. mortgage lending company
  • A dynamic and collaborative marketing environment
  • The opportunity to take ownership of paid advertising strategies and contribute directly to company growth
  • Competitive compensation based on experience
  • Remote work flexibility
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