The posting
Job Description
Just imagine bringing global marketing ideas to life for LEGO® Discovery Centers across Greater China. Then make it real.
About the role
As our Marketing Manager, you'll bring global marketing direction to life across our China LEGO® Discovery Centers. The global marketing team will provide strategy, recommendations and campaign toolkits. You'll use your local market knowledge to translate them into effective campaigns and activations for Beijing, Shanghai, Shenyang and Hong Kong, working closely with on-site teams to make sure execution lands brilliantly.
Please note that relocation support is not available for this role.
Required Qualifications
- Proven 6-8 experience delivering end-to-end marketing campaigns across multiple markets and regions with tracking record of managing complex stakeholder relationships across global, regional and local teams
- Delivered local marketing campaigns using strategy, campaign frameworks or toolkits provided by the global marketing team.
- Led local marketing activations and on-site events, coordinating delivery with on-site teams.
- Coordinated agencies, local partners and site teams to deliver marketing activity and on-site activations.
- Used local market and campaign performance data to inform campaign execution and improve attendance or commercial results.
What you'll build
- Bring global campaigns and toolkits to life through relevant marketing activity for our Beijing, Shanghai, Shenyang and Hong Kong LEGO Discovery Centers.
- Coordinate 4–5 on-site events each year, helping turn campaign ideas into engaging local activations.
- Work closely with colleagues at both locations to connect marketing activity with local opportunities and audiences.
- Use your Greater China market knowledge to shape how global recommendations are implemented locally.
- Connect global marketing colleagues, agencies and on-site teams to keep activity moving and execution consistent.
If you've worked in a hands-on marketing role where you've taken campaigns from plan through to local execution, you'll feel at home here. What matters most is taking ownership, connecting people and knowing how to turn marketing direction into activity that works for local audiences.
Life on the team
You'll join our Sales & Marketing team, working closely with the global team and colleagues across our LEGO Discovery Centres globally. It's a varied role for someone who enjoys being close to execution and building productive relationships. You'll have the opportunity to spend time at our China locations, working directly with the teams who bring these experiences to life.
What success looks like
You'll become an effective link between global marketing direction and local execution across our China LEGO Discovery Centres. You'll establish connected ways of working with our LDC teams, global colleagues and agencies, ensuring campaigns and activations are locally relevant and consistently delivered.
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
