The posting
About the Role
At Leica, we believe every frame tells a story. As part of our Marketing team, you will play an important role in bringing these stories to life through meaningful brand experiences, compelling content and engaging marketing initiatives.
We are seeking a proactive and hands-on Senior Marketing Executive to support the planning, coordination and execution of marketing activities across public relations (PR), Key Opinion Leader (KOL) and creator engagement, events, partnerships, sponsorships and integrated campaigns.
This position requires someone who can quickly familiarise themselves with ongoing projects, take ownership of assigned initiatives and work independently with internal stakeholders, external agencies and partners.
The successful candidate will also contribute to social media content creation, particularly for events, partnerships and brand activations, while ensuring alignment with Leica's brand positioning and marketing objectives.
Key Responsibilities
1. Public Relations (PR) and KOL Management
- Support the planning and execution of PR initiatives and communications activities.
- Liaise with PR agencies, media representatives, KOLs, content creators and relevant external stakeholders.
- Coordinate product loans, media requests, interviews, content collaborations and follow-up activities.
- Support PR and KOL activations in line with Leica's brand positioning and marketing objectives.
- Monitor media coverage, KOL engagements and campaign performance, and consolidate regional PR reports.
2. Events and Brand Activations
- Manage assigned marketing events and brand activations from planning through execution.
- Coordinate event timelines, venues, vendors, partners, invitations, guest lists, logistics and on-site requirements.
- Collaborate with internal departments, including Sales, Retail, Akademie and Customer Care, to ensure smooth event execution.
- Manage multiple events and activations concurrently while ensuring timely delivery of key milestones.
- Prepare post-event reports covering attendance, leads, content outcomes, key learnings and follow-up actions.
- Consolidate regional events and activities reports.
3. Partnerships and Sponsorships
- Support the implementation of existing and confirmed partnerships and sponsorship initiatives across lifestyle, culture, creative and commercial sectors.
- Liaise with external partners to coordinate agreed deliverables, timelines, branding, content and event requirements.
- Monitor ongoing partnerships to ensure commitments and deliverables are fulfilled.
- Assist with partnership evaluations, performance tracking and reporting.
- Support the coordination of new partnership opportunities where required.
4. Content Creation and Social Media Support
- Develop event collaterals and support social media content creation for events, partnerships and marketing activations.
- Capture and coordinate photography, short-form videos, behind-the-scenes content and real-time event updates.
- Collaborate with the digital marketing team to develop engaging content before, during and after events.
- Adapt existing brand and campaign assets for local marketing and social media requirements.
- Contribute creative ideas to extend campaign visibility and audience engagement beyond physical events.
5. Marketing Campaign Coordination
- Support integrated marketing campaigns across PR, digital, retail and events.
- Coordinate with internal stakeholders, external agencies, vendors and partners to ensure timely project execution.
- Manage marketing materials, approval processes, project timelines and campaign deliverables.
- Assist with ad hoc marketing initiatives and departmental priorities as required.
6. Reporting and Administration
- Maintain project schedules, event calendars, partnership records and marketing activity trackers.
- Monitor budgets, purchase orders, invoices and marketing expenditure for assigned activities.
- Prepare marketing activity reports, including campaign outcomes, key insights and recommendations.
- Ensure accurate project documentation and maintain updated records to facilitate smooth handovers.
Requirements
- Diploma or Degree in Marketing, Communications, Media or a related discipline.
- Minimum 5 years of relevant experience in marketing, PR, communications, events, partnerships or related functions, preferably within the luxury, lifestyle, premium consumer or technology sectors.
- Experience working with external agencies, media representatives, KOLs, content creators and business partners.
- Strong project management, coordination and organisational skills, with the ability to manage multiple priorities and deadlines.
- Good written and verbal communication skills, with strong attention to detail.
- Comfortable supporting events and brand activations, including occasional weekday evenings and weekends.
- Basic photography, short-form video production and social media content creation skills.
- Familiarity with creative and design software such as Canva, Adobe Photoshop, Illustrator, Lightroom or Premiere Pro will be an advantage.
- Hands-on experience in graphic design, artwork creation and the production of digital and print marketing materials.
- Ability to work independently, adapt quickly and take ownership of ongoing projects.
- Proactive, resourceful and collaborative, with a hands-on approach to delivering results.
- A genuine interest in photography, culture, design, lifestyle and premium brands will be an advantage.
What We Are Looking For
An adaptable and self-driven marketing professional who enjoys working in a dynamic environment, can confidently manage multiple projects and is passionate about creating meaningful brand experiences.
As this is a maternity-cover position (8 mths), the ability to ensure continuity of ongoing marketing initiatives and collaborate effectively with the wider team will be essential.
