The posting
Email Marketing & Paid Media Specialist
Starting Base Salary Range of $65,000-$75,000 (DOE)
For over 100 years, we’ve manufactured high-quality products right here in the USA. We still operate out of our Oregon based factory to this day, producing innovative, battle-proven optics for the world's most relentless hunters, shooters, law enforcement officers, and military personnel. Regardless of the product, we design and manufacture it with one goal in mind—to ensure it performs for life.
The Email Marketing & Paid Media Specialist is a hands-on contributor to two of the most direct lines between Leupold and our customers: the email in their inbox and the ad that reaches them on their screen. This role helps build and execute our email/SMS marketing and project manages our paid media programs, working closely with our design team and media agencies to bring both to life.
Our benefits package is amazing:
- affordable health and dental insurance
- a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
- a generous tuition reimbursement program
- company contributions up to 8% of base pay into a 401K retirement account
- profit sharing
- and great product discounts (to name a few)
What You’ll Be Doing as an Email Marketing & Paid Media Specialist:
This role is hands-on with email execution and paid media, both aimed at reaching the right customer at the right moment. You'll build the campaigns, flows, and segments that make every email worth opening, and you'll run point on paid media: pulling together the creative our designers and producers build and organizing the budget and strategy our agencies execute against.
Email/SMS Marketing
- Design email and SMS campaigns and automated flows in Klaviyo, from initial build through send.
- Write email copy, from subject lines to body content, that fits Leupold's voice.
- Design simple header graphics and visual elements for email campaigns in Adobe Creative Suite.
- Maintain email templates that reflect Leupold's visual identity and render cleanly across devices.
- Build and optimize list segments and targeting so every message reaches the right customer at the right point in their lifecycle.
- Monitor deliverability, open and click performance, and list health, and fix problems before they affect send quality.
- Run A/B tests on subject lines, content, and timing, and apply what you learn to the next campaign.
- Maintain the email and SMS calendar in step with product launches, promotions, and seasonal priorities.
Paid Media
- Project manages paid media efforts - including social, programmatic displays, and CTV campaigns
- Coordinate with our design and production team to create or source the assets each campaign needs and keep them on schedule.
- Organize budget allocation and campaign strategy and work hand-in-hand with our agencies to execute against.
- Review agency-executed campaign performance on a regular cadence and coordinate next steps with the agency.
- Tracks spend against budget and flag pacing issues early.
Measure and Report
- Report on email and paid media performance to marketing leadership, with clear takeaways and next steps.
- Use GA4 and Klaviyo reporting to connect campaign performance to broader business goals.
- Recommend budget and channel-mix shifts based on what the data shows.
Collaborate
- Work with the Sr. Digital Marketing Specialist on website, ecommerce, and platform priorities that intersect with email and paid media.
- Partner with the Brand Creative Manager to keep email and paid media on brand.
- Coordinate with the content and social team on assets and messaging for paid campaigns.
Skills and Experience You’ll Need as an Email Marketing & Paid Media Specialist:
- BA/BS in Marketing, Communications, or a related field, or equivalent experience, along with 2-4 years working in email marketing and/or paid digital campaigns.
- Hands-on experience with an email service provider, Klaviyo experience is a plus, and you're comfortable building segments, flows, and campaigns from scratch.
- Demonstrates the ability to write clean, on-brand email copies and design simple header graphics yourself, with working knowledge of Adobe Creative Suite (Photoshop and Illustrator).
- Understanding of paid social and programmatic display/CTV well enough to organize a campaign plan and know whether an agency's results back it up.
- Knowledge of AI tools and use them to speed up drafts, analysis, and reporting, but you don't let them replace your own judgment.
- Comfortable owning a budget and holding to a strategy and a timeline.
- Demonstrates the ability to read a report and know what to do with it, not just what it says.
- Organization and deadline-focused, able to manage overlapping campaign calendars without dropping details.
- Takes ownership of your work and see every campaign as a reflection of your commitment to quality and performance.
- Brings an understanding, or at least an appreciation, for the hunting, shooting, and outdoor lifestyle that defines the Leupold brand.
Work Environment for an Email Marketing & Paid Media Specialist:
Based on-site in Beaverton, Oregon. Work is performed in a normal office environment with occasional exposure to a manufacturing environment.
For details on positions and to apply, go to:
www.leupold.com/careers
Leupold + Stevens, Inc.
14400 NW Greenbrier Parkway
Beaverton, Oregon 97006
* A core business objective at Leupold + Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members ‘A Square Deal’; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities. We also post the federally required “Know Your Rights: Workplace Discrimination is Illegal” notice for all employees and applicants.
* With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process. To request an accommodation to the application process, please send an email to [email protected] or call (503) 646-9171 and a Leupold & Stevens representative will contact you.
* Leupold + Stevens, Inc. is a drug free workplace. All final candidates must successfully pass a pre-employment drug screen and background check.
* Leupold + Stevens, Inc. complies with all applicable FAR & DFAR regulations.
* We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.’s ability to apply for and obtain an export control license on your behalf.
