The posting
Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
This role can be based in our New York City, Washington D.C., Seattle, San Francisco, or Mountain View office.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn is launching LinkedIn Pulse, a new digital thought leadership and data storytelling platform designed to shape the most important conversations about work and the economy. Part of the Corporate Brand Marketing team, we are looking for a Director, LinkedIn Pulse to define this digital platform’s voice, sharpen its point of view, and make it an essential tool for business leaders, policymakers, and influential thinkers around the world.
This is a founding role with the opportunity to build a defining editorial platform for how the new era of work is taking shape. Reporting to the VP, Corporate Brand Marketing, you’ll establish what LinkedIn Pulse stands for, build out the content strategy and operating model behind it, and turn LinkedIn’s unmatched view of the global workforce into original insights and stories that reveal what is changing, why it matters, and what leaders should do next.
You’ll work across brand strategy, communications, global affairs & policy, economic research, and the Office of the Chief Economist to uncover stories only LinkedIn can tell. In partnership with creative and brand marketing, you’ll translate those insights into a distinctive editorial experience that strengthens LinkedIn’s authority on the world of work and advances its broader brand story.
Responsibilities
- Define the editorial vision, voice, and content strategy for LinkedIn Pulse from the ground up.
- Build, lead, and develop a high-performing editorial team and contributor network, setting a high bar for craft, rigor, originality, and pace.
- Partner with economic research, data science, and communications teams to identify proprietary insights and turn them into timely, credible stories only LinkedIn can tell.
- Commission, edit, and shape ambitious thought leadership across articles, data stories, executive perspectives, multimedia, and emerging formats.
- Create the editorial principles, fact-checking practices, and review standards that protect LinkedIn Pulse’s credibility and ensure a consistent point of view across everything it publishes.
- Represent LinkedIn Pulse externally as its lead editorial voice, including at industry events where relevant and applicable.
- Partner with brand strategy, creative, and communications so LinkedIn Pulse content reinforces LinkedIn's broader brand narrative.
- Define and track success metrics for the platform, including reach, engagement, and influence, and evolve the strategy based on results.
Job Description
Basic Qualifications
- 10+ years of experience in editorial leadership, digital publishing, or content strategy, with at least 5 years managing an editorial or digital media team
- BA/BS degree in journalism, communications, or related field, or equivalent practical experience
Preferred Qualifications
- Experience leading a digital thought leadership platform such as Think with Google, Meta IQ, or a comparable insights driven publication, with measurable audience growth
- A track record commissioning and editing 50 or more long form pieces annually
- Direct experience partnering with data science or research teams to turn proprietary data into narrative content, with 3 or more examples that shipped
- Experience managing a team of 3 or more editors or writers
- A demonstrated record of building an editorial voice or platform from the ground up, including at least one platform launch or relaunch
- Experience presenting to and influencing VP or C-suite stakeholders on editorial direction and platform strategy
Suggested Skills
- Editorial Strategy
- Content Leadership
- Data Storytelling
- Team Leadership & Development
- Executive Communications
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $185,000-$290,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
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