The posting
Dealership:
L0021 LAD Advertising
Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We're looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across the west coast, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.
Location: West Coast - Regional Travel Required
Compensation Range: $80,000–$125,000/yr plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
- Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
We offer a comprehensive benefits package designed to support you and your family, including:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays
- PTO: 80 hours at time of hire
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
For a more detailed view, visit: https://totalrewards.lithiadriveway.com/



