Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 57 days ago

Director of Emerging Categories & Markets

Lola Blankets12 open roles

Where
New York or Utah
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Emerging Categories & MarketsLola Blankets · New York or Utah

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Lola Blankets's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. Lola Blankets postings stay open a median of 8 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 34.0%30 days
This job: posted 57 days ago

Lola Blankets median: 8 days open

The posting

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of Emerging Categories & Markets to own the proof-of-concept and early growth stage for new markets (e.g., Canada) and new categories (e.g., Pet) — testing whether they can become sustainable parts of the business before they get full investment.

This role sits at the intersection of strategy and execution: you'll work with senior leadership to set KPIs for each emerging vertical, then build and drive the roadmap to hit them — identifying what each market or category actually needs (testing, CRM, website, media, content, etc.) and coordinating the teams required to deliver it. New categories and new markets tend to behave differently than the core, established business, and this role exists to make sure they get the tailored plan they need rather than a one-size-fits-all approach.

Core Responsibilities

KPI Definition & Roadmap Ownership

  • Define and track KPIs for each emerging market or category with senior leadership, so the business has a clear read on whether a test is working before deciding to scale it
  • Build and drive the execution roadmap for each vertical, identifying what it actually needs — testing, CRM, website, media, content, etc.
  • Coordinate the teams required to deliver against the roadmap, keeping each vertical's plan on track

Market & Category-Specific Strategy

  • Surface needs specific to a given market or category that don't fit the standard playbook, and turn them into plans the broader team can execute
  • Partner with Finance, Product, and Operations to flag market- or category-specific needs that aren't currently being addressed by existing processes
  • Bring an outside-the-core perspective, recognizing where new markets or categories require a different approach than the established business

Cross-Functional Translation & Execution

  • Act as the translation layer between every marketing function and these smaller, newer business units — turning their needs into clear briefs and working plans the rest of the team can execute against
  • Build credibility and alignment with senior leadership on the pace and direction of each emerging vertical
  • Coordinate proof-of-concept testing that gives leadership the confidence to invest further, or the data to pivot

This role will report to the Senior Director of Integrated Marketing. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week. Also open to remote candidates.

Qualifications

  • 8+ years of experience in marketing, brand, or business strategy, with a track record of incubating and growing startup-style categories or business units from the ground up, not just operating within an established one
  • Experience working in markets outside the US, with an understanding of how new markets or categories behave differently than a core, established business
  • Comfortable setting KPIs and roadmaps with senior leadership and being accountable for proving out (or disproving) a test before it scales
  • Strong cross-functional coordinator, able to translate the needs of a smaller or newer business unit into clear briefs every marketing function can execute against
  • Confident partnering with Finance, Product, and Operations to flag gaps in existing processes and push for what a new vertical actually needs

What We Offer

  • Competitive base salary and annual bonus based on company and individual performance
  • 21 days paid vacation + all federal holidays
  • Full health benefits (health, dental, vision, mental)
  • 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
  • 55% off Lola Blankets for friends and family
  • Opportunities for career growth within Lola Blankets
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Lola Blankets's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Lola Blankets's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Lola Blankets's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.