Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 186 days ago

Art Director, Licensed Product Design

Lovepop10 open roles

Where
Da Nang City, Vietnam
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowArt Director, Licensed Product DesignLovepop · Da Nang City, Vietnam

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Lovepop's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 186 days ago

The posting

About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.

About the role

As Art Director, Licensed Product Design, your mission is to own the end-to-end merchandising, visual direction, brand governance, and process flow across Lovepop’s externally partnered licensed properties portfolio. You will bridge creative strategy and operational execution: from assortment and new SKU planning to briefing designers, supporting illustration, communicating directly with licensors on design decisions, and collaborating with our 3D team to bring iconic characters to life in Lovepop’s signature 3D formats.

Accountabilities

  • Licensed Merchandising, Assortment & Process Ownership: Drive assortment planning, new SKU planning, and concept development sheets that align with overarching licensing strategies and design sentiment. Execute Assortment & SKU Planning: Lead merchandising for the licensed product line, translating licensing strategies and consumer sentiment into strategic assortment plans, new SKU planning, and comprehensive concept development sheets. Own & Optimize Licensing Workflows: Own the end-to-end process flow for the licensed product line and all associated licensing processes, proactively identifying and implementing workflow improvements to ensure on-time delivery. Output metric: Growth of Licensed portfolio revenue Output metric: 100% on-time delivery against product launch dates with; continuous reduction in concept-to-submission cycle times. Licensor Relations, Art Direction & Approval Governance: Enforce fidelity to licensor style guides across all product submissions, maintaining character integrity, collaborating on design adaptations directly with licensors, and driving rapid approval velocity through formal product approval systems. Translate Style Guides & Illustrate Concepts: Deeply understand how to work and plan with licensing partners. Internalize each licensor’s franchise style guides (character proportions, color palettes, typography, expressions, and "do's and don'ts"), provide hands-on illustration when needed, and create actionable creative briefs for product submissions and execution. Lead OPA Submissions: Oversee all stages of the licensor approval pipeline via OPA portals. Connect directly with licensors to collaborate on design decisions when 3D structural complexity requires creative adaptation, guiding artists to iterate rapidly within submission turnaround windows. Output metric: First-pass licensor approval rate 3D Slicegami™ Integration and Licensed Assets Quality Control: Partner daily with our 3D paper-engineering and production teams to ensure licensed characters, assets, and concepts translate seamlessly into Lovepop’s 3D product formats. Align Licensed Assets with 3D Formats: Ensure licensed characters, assets, silhouettes, and concepts work seamlessly within our 3D sliceform product formats. Oversee Licensed Final Art Assets Across Product LInes: Work cross-functional with other teams (NPD, Marketing Creative, Operations) to art direct on accompanying product components and marketing materials (design sentiment cards, inserts, envelopes, packaging) related to all licensed products. Output metric: First-pass licensor approval rate Team Building, Mentorship & Workflow Innovation: Hire, onboard, and direct internal and freelance designers for execution - owning and continuously improving the end-to-end licensing process flow to deliver projects on schedule. Hire, Onboard & Lead Talent: Recruit, hire, onboard, and mentor a specialized roster of full-time licensed product designers and freelancers working remotely and on-site, providing clear art direction to keep projects moving forward on schedule. Output metric: Design throughput efficiency, team retention, and onboarding speed for new licensed design talent.

Qualifications

  • Experience: Minimum 6–8+ years of progressive experience in illustration, graphic design, merchandising, or art direction for physical consumer goods (greeting cards, paper goods, gifts, stationery, toys/collectibles a plus), including 3+ years in an Art Director or creative leadership role.
  • Licensed IP & Merchandising Expertise: Proven track record working directly with entertainment licensors (e.g., Disney, Marvel, Sanrio, Universal, music estates, sports leagues), executing assortment and SKU planning, collaborating on design decisions with partners, and managing multi-stage approvals through Online Product Approval (OPA) systems.
  • Art Direction & Illustration Craft: Strong hands-on illustration skills and exceptional command of character design, composition, typography, color theory, and spatial storytelling. Versatile aesthetic sensibility capable of adapting across diverse licensor properties.
  • Team & Process Leadership: Demonstrated experience owning end-to-end creative process flows, driving process improvements, and hiring, onboarding, and managing internal designers and external freelancers.
  • Required — Tools & Software: Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Working knowledge of Procreate or comparable digital painting tools. Fluency in Google Workspace, Figma, Slack. Strong Plus — 3D CAD & Automation: Working familiarity with Rhino 3D or AutoCAD for reviewing 3D sliceform geometry with paper engineers. Hands-on experience with Photoshop automation (scripting, variable-data templates). Feedback & Collaboration: Clear, confident English communicator (written and verbal) who writes unambiguous creative briefs, presents and defends creative choices persuasively to licensors, and collaborates seamlessly across illustrators and 3D engineers. Attention to Detail: Obsessive quality control over layered production files, character proportions, typography, SKU planning sheets, and physical samples prior to mass production. Portfolio: Required portfolio demonstrating production-ready physical products- must include examples of licensed IP applications, character-driven merchandising, or dimensional/print product handoffs to a factory or printer. Education: Bachelor’s degree (BFA/BA) in Illustration, Graphic Design, Industrial/Product Design, Visual Communications, Animation, or equivalent practical experience.

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other

Lovepop Operating Philosophies

A+ talent loves working with A+ talent. A+ talent delivers 10x outcomes.

Growth mindset. We believe people develop over time, that capability increases through belief and hard work. Most increases in productivity come from leveling up and applying more leverage and focus over time rather than by applying more resources or hours.

The team I’m on is more important than the team I lead. From Patrick Lencioni’s “The Advantage”: leaders need to put their working team’s objectives ahead of the objectives of the team they themselves lead for an organization to be effective.

Executive leadership team commitments: We value our time together, Create a safe space, Get everything on the table, Make clean agreements, Set the standard.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Lovepop's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Lovepop's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Lovepop's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.