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Open nowFirst seen 5 days ago

Head of Marketing

lumenis/a1.00c8 open roles

Where
Lumenis Yokneam / TLV
Work mode
Hybrid
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Your applicationOpen nowHead of Marketinglumenis/a1.00c · Lumenis Yokneam / TLV

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Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

About the role:

Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwise and sales in over 100 countries, Lumenis has a strong global presence and business performance worldwide. We are headquartered in Yokneam with offices in Tel-Aviv and Petach-Tikva.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.

If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!

Key responsibilities:

  • Drive the Lumenis brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the Lumenis business globally
  • Lead Lumenis’ digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
  • Responsible for Corporate and Divisional branding – B2B2C. Maintain, develop and refresh and Lumenis brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
  • Collaborate with product leads to define the go-to-market strategy and its implementation globally
  • Work closely with Lumenis' regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
  • Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
  • Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
  • Responsible for deployment of Lumenis’ partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
  • Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

Requirements

Required Qualifications:

  • BA/BSc and MBA or advanced degree, of which at least one should be in Marketing, Business Administration or Communications
  • 10+ years of experience in strategic, commercial or product marketing roles within a global organization, with a strong track record of driving go-to-market strategy, market development and business growth; medical device industry experience is preferred
  • Proven experience and measurable results in digital marketing strategy and execution, including website development/optimization, digital analytics, managing and optimizing successful digital lead generation programs on SEO, PPC, social etc
  • Proven team management skills: ability to ensure execution while listening to the team and leveraging their knowledge and skills
  • Demonstrated ability in managing contractors/suppliers such as marketing agencies, website developers, graphic designers, content developers
  • Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization
  • Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
  • “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions
  • Strong analytical and problem solving skills (proficiency in excel is a must)
  • An eye for design and detail
  • Fluent English - solid spoken and written skills
  • Proven ability to work globally; willingness to travel internationally
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