The posting
ABOUT LUNAR SOLAR GROUP:
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
OUR CULTURE
We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.
Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.
Who We Are Looking For
Are you a creative critical thinker who enjoys collaborating with others? Are you energized by seeing your work achieve substantial business results for clients? Do you want exposure to leadership training and business development as you learn to provide top-notch digital marketing services? If so, let’s talk! A career within our digital consulting and marketing practice will expose you to industry experts and proven methodologies to help hone your skills in digital marketing, account management, and client relationships.
Job Summary
The CRM Manager will be an integral member of the CRM division at Lunar Solar Group and report to the Director of CRM. This position will manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. This could include any combination of email, SMS, loyalty, referral and subscription management services. As CRM Manager, you will also manage and mentor 1-2 CRM Analysts who will assist with all builds, task management, and reporting while you manage overall strategy, final Q/A, and the client relationship. Your strategy will optimize customer lifecycles to help advance customers through the funnel of first site visit to repeat buyers of emerging direct-to-consumer brands across all industries, including food & beverage, beauty, tech, and apparel.
The CRM team at Lunar Solar Group is a Klaviyo Elite Master Partner. This means we are in the top 2% of agencies in the world. This is an exciting opportunity for candidates who want to be at the cutting edge of retention strategy and grow a stronger understanding of a brand’s marketing mix.
Essential Duties & Responsibilities:
- Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
- Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
- Oversees and ensures cohesion across all channels utilized by clients, building out effective omni-channel strategies.
- Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
- Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
- Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
- Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
- Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
- Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.
Experience, Skills & Knowledge:
- 2-5 years of email marketing experience in the e-commerce industry.
- Experience working at a marketing agency.
- Hands-on experience using Braze within the last 3 years and can navigate it confidently to build, segment, and deploy campaigns for clients.
- Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
- Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
- Strong knowledge of Excel, Powerpoint, and Word a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing, and tracking data to aid in decision making.
- Customer segmentation and database management experience.
- Client relationship management.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
- BS/BA Degree in Business, Psychology, Marketing or related field is desired.
TOP REASONS YOU’LL LOVE IT HERE:
- Accelerated career growth and leadership opportunities.
- Direct mentorship and collaboration with senior leaders across departments.
- A talented, supportive, and passionate team that loves what we do.
- Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
- 401K with company match.
- Generous PTO and holidays, plus a day off during your birthday week!
