The posting
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About the role
As the Senior Manager - Brand, you are responsible for shaping the Attain Healthtech brand strategies, and the expression of our brands in the market. You help fuel our growth by building key top-of-funnel metrics, such as awareness and consideration, across our brands and identified customer segments. This role owns the brand communications strategy for Mable and HomeMade, while ensuring the Group brand architecture is adhered to and improved as you find opportunities.
You will lead the brand function within the marketing & communications team, consolidating the brand ecosystem to ensure a cohesive, unified approach across all touchpoints including ATL media, positioning, CVP development, events, brand campaigns and social channels.
This is a fix-term contract.
Key Responsibilities
- Own the brand strategy and architecture for Mable and HomeMade, including positioning, brand purpose, creative direction, customer value propositions and media strategy. Lead integrated brand communications and campaigns, driving awareness, consideration and growth across ATL, digital, social, content, events and partnerships. Build and strengthen brand leadership, working closely with PR, Product Marketing and Growth teams to establish category leadership and bring the brands to life consistently across all customer touchpoints. Lead channel strategy and activation, overseeing ATL media, social, industry events and campaigns while continually optimising performance and investment. Lead and develop the Brand team, providing direction across Social, Brand, Campaigns and Activations, while building strong relationships with creative, media, research and other agency partners. Drive data-led brand growth, partnering with Data, Performance and Content teams to measure brand health, analyse campaign performance and continuously evolve the brand strategy and investment.
What we're looking for
- 10+ years of experience in a marketing function, with brand management experience required.
- Experience managing multi-million dollar budgets across a group of brands, simultaneously.
- Strong brand strategy skills, allowing you to paint the big picture, connect the dots, and craft a strong and engaging story.
- Deep understanding of how a brand can be articulated for multiple audiences and in multiple formats, while remaining consistent.
- Excellent leadership skills and the ability to build and nurture a team.
- A solid track record of managing, measuring and optimising brand and advertising campaigns in TV, radio, print, ad networks, digital video, social media and Google platforms.
- A strong understanding of data signals, brand metrics and consumer insights, with a proven track record of turning those into efficient brand strategies and campaigns.
- Demonstrated track record of managing a portfolio of brands and building commercial pathways between them.
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
