The posting
Please reference the schedule and minimum qualifications listed below before applying.
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Job Summary
Serves as the senior technical expert for marketing automation, backend data, databases, and CRM technologies. Translates the Senior Manager’s strategy into scalable technical architecture, standards, and solutions. Owns the auditing, performance, reliability, and optimization of Eloqua and related technologies and leads technical implementation under the Senior Manager’s direction.
Job Description
To be effective, an individual must be able to perform each job duty successfully.
- Leads technical implementation and optimization of Eloqua marketing automation infrastructure under the Senior Manager’s direction, ensuring reliable scoring, segmentation, integrations, and campaign support.
- Owns Eloqua database configuration, access, resource allocation, performance, capacity, and cost optimization; recommends technical changes based on audit and performance findings.
- Creates and maintains Eloqua documentation for database policies, procedures, and processes.
- Owns and schedules routine maintenance, technical audits, and remediation for Eloqua and related backend technologies to maintain peak performance, reliability, and data quality.
- Acts as the technical liaison among Marketing, Sales, IT, and other lines of business under the Senior Manager’s direction. Converts business needs and approved strategy into technical requirements, architecture, and implementation plans.
- Optimizes lead scoring to ensure quality leads are delivered to sales, and minimize list fatigue and opt-outs
- Creates and manages dashboards that show database health.
- Defines, implements and maintains marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshooting
- Monitors database performance, availability, and capacity
- Performs data analysis and segmentation for development of targeted campaigns using various databases including Eloqua, MS Dynamics, and Keystone . Identifies and proposes ways to reach targeted segments and support Channel Marketing initiatives
- Provides technical expertise in vendor discussions and serves as a day-to-day technical contact when delegated by the Senior Manager; escalates roadmap, contract, performance, and relationship decisions to the Senior Manager.
- Leads the technical projects for major initiatives under the Senior Manager’s direction, coordinating requirements, architecture, implementation, testing, documentation, and technical delivery.
- Identifies, recommends, and implements improvements to backend marketing technology, data architecture, integrations, segmentation, and personalization that support measurable results and the Senior Manager’s strategy.
- Perform analysis that will deliver incremental value through support of marketing initiatives for all channels.
- Performs other duties as assigned.
KNOWLEDGE, SKILLS, and ABILITIES
The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Education and Experience
- Typically requires minimum of 6 years related experience
- Bachelor's degree or equivalent experience
- Master's degree preferred
- Has played a technical leadership role for several complete project cycles
Licenses, Certifications, Registrations
- Eloqua database certification or similar
- Eloqua implementation certificate or similar
- MS Dynamics 365 Fundamentals (CRM) or similar
Knowledge & Skills
- Thorough knowledge of related disciplines to anticipate impact across the organization
- Advanced knowledge of marketing automation and database management
- Problem solving skills
- Verbal/written communication skills
- Brings a department and company-wide perspective to decision making
- Strong business acumen (ROI, cost-benefit analysis)
Leadership and Organization Development
- Mentors technical peers and shares advanced expertise, standards, and implementation practices; this role does not have direct people-management responsibility.
- Works effectively and regularly across functions
- Provides technical input for recruiting and candidate evaluation when requested by the Senior Manager.
- Continually raises the bar
- Role models best-practice and techniques.
- Can mentor other employees in implementation plans
- Coordinates technical assignments and dependencies across project participants while remaining accountable for technical quality and implementation.
- Recommends technical resource needs and sequencing to the Senior Manager and project leadership.
Scope and Strategic Impact
- Applies knowledge to implement programs and initiatives
- Analyzes data to summarize findings about programs to project teams
- Contributes to projects that impact the organization and is accountable for impact analysis of programs and initiatives
- May assist with priority projects as needed
- Develops relationships with key team members
- Will serve as a team lead for most medium – and some large – projects
- Executes and drives results on large-scale projects and/or multiple smaller projects.
- Applies developed subject matter knowledge to solve common business issues within established guidelines
- Able to handle some unique situations
- Develops expert knowledge of applications within business environment
- Effectively understands and analyzes both technical and business risks and impact, and effectively communicates those risks to the business owners, so that they can make informed decisions
- Advises the Senior Manager and cross-functional stakeholders on technical risks, options, tradeoffs, and implementation decisions.
- Provides technical recommendations and roadmap input that help the Senior Manager develop long-term department strategy, cross-company processes, and standards.
Analytical Thinking & Problem Solving
- Works on several complex problems / projects and troubleshoots
- Exercises independent judgment within generally defined procedures and practices to identify and select a solution
- Makes decisions on some complex business issues
- Can make difficult tradeoff decisions and defend those decisions to the management team and business/users
Other Skills and Abilities
- Comprehensive understanding of relational data base structures
- Comprehensive marketing analytics experience
- Solid experience in predictive behavior modeling
PHYSICAL ABILITIES / WORKING CONDITIONS
Physical Demands
Ability to sit, talk and hear consistently
Vision Requirements
Close vision (clear vision at 20 inches or less)
Distance vision (clear vision at 20 feet or more)
Color vision (ability to identify and distinguish colors)
Weight Lifted or Force Exerted
Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally
Environmental
There are no unusual environmental factors (such as a typical office)
Noise Environment
Moderate noise (business office with computers and printers, light traffic)
***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***
Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.
