The posting
BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS
MANEUVER MARKETING
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
YOUR NEXT ROLE
We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone.
As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably.
As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.
WHAT YOU’LL DO
STRATEGIC GROWTH PLANNING & OPPORTUNITY DISCOVERY
You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence.
- Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning.
- Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels.
- Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths.
- Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases).
- Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market.
- Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics.
DEEP MARKET & CUSTOMER RESEARCH
You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution.
- Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns.
- Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning.
- Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns.
- Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth.
MEDIA STRATEGY
Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance.
- Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning.
- Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context.
- Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting).
- Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives.
CREATIVE STRATEGY & MESSAGING ARCHITECTURE
You’ll provide a bird’s eye view of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages.
- Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist
- Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment.
- Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage.
- Co‑own messaging architecture with the copywriter and creative strategist, helping segment and prioritize messaging buckets such as, but not limited to:
- Authority / expert‑led
- Founder / brand story
- Mechanism‑led education
- Objection handling
- Social proof & validation
- Use in‑market performance signals to continuously refine angles and creative direction.
FUNNEL STRATEGY, CRO & PROJECT OWNERSHIP
You’ll own funnel strategy, CRO direction, and end‑to‑end project execution.
- Identify funnel bottlenecks and CRO opportunities in partnership with media buyers, creative strategists, and copywriters.
- Define what should change and why (structure, messaging emphasis, flow, offer presentation), and translate that into clear briefs for copywriters and designers.
- Collaborate with tech team members to implement changes once copy and mock‑ups are finalized.
- Own projects end‑to‑end: scoping, prioritization, implementation, QA, launch, and post‑launch monitoring.
- Ensure tight feedback loops post‑launch, with media buyers monitoring test performance and providing analysis to inform next iterations.
COLLABORATION
You’ll act as the connective tissue between strategy, media, creative, CRO, and cross‑functional partners.
- Provide high‑signal strategic and CRO briefs aligned on performance goals and compliance considerations.
- Partner closely with creative strategists, copywriters, and designers to ensure creative execution reinforces strategy.
- Collaborate tightly with media buyers on test design, optimization feedback, and learning agendas.
- Bring awareness to upstream partners (tech, supply chain, CX, retention) early to de‑risk initiatives and accelerate execution.
- Build a high‑ownership culture with clear rituals, accountability, and feedback systems.
DATA FLUENCY & PERFORMANCE OPTIMIZATION
You’ll turn data into decisions and ensure learning compounds over time.
- Design and interpret measurement frameworks (incrementality tests, attribution rules, holdouts) to guide investment decisions.
- Read metric pairs (CTR vs CVR, ROAS vs MER, AOV vs CAC) to isolate constraints and form clear hypotheses.
- Run regular performance cadences, documenting learnings and driving decisive pivots based on thresholds.
- Think in numbers—tracking CAC, ROAS, AOV, LTV, and confidently making ROI‑based calls in real time.
HOW YOU’LL SUCCEED
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company:
- New customer sales and revenue, measuring Meta’s impact across all distribution channels
- Advertising efficiency in terms of return on ad spend
- New marketing capabilities built with significant positive ROI
WHAT YOU BRING
- At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist.
- Strong “builder” desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
- Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
- Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
- Strong media buying skills - experience managing at least $30-100K a day in ad budget profitably with deep performance marketing skillsets.
- Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable
- Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines
- Other important soft skills - resourcefulness, organization, independent, problem-solver
- Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills
WORK ARRANGEMENT
- This is a full-time position with a remote work arrangement
- We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone
- Preferably time zones are between GMT and GMT+2.
