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Open nowPosted 11 hours ago

Desarrollador de Marca - Cartagena

Marathon Talent33 open roles

Where
Cartagena, Bolivar, Colombia
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Your applicationOpen nowDesarrollador de Marca - CartagenaMarathon Talent · Cartagena, Bolivar, Colombia
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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 11 hours ago

The posting

Descripción

Reconocida compañía del sector de vinos y licores premium busca un Desarrollador de Marca para Cartagena. Tu misión será construir y hacer crecer la presencia de nuestro portafolio en el canal On Trade premium de la ciudad: hoteles, restaurantes, bares y clubes. Serás la cara de la marca frente a dueños, administradores, sommeliers y bartenders, y combinarás venta, activación y relacionamiento.

¿Qué harás?

  • Abrir nuevas cuentas HORECA premium y lograr la inclusión de las marcas en cartas de vinos, coctelería y licores.
  • Gestionar y fidelizar la cartera de clientes con visitas periódicas y seguimiento a pedidos, rotación y pagos.
  • Negociar acuerdos comerciales con los puntos: exhibición, visibilidad, precios sugeridos, eventos e incentivos.
  • Planear y ejecutar activaciones de marca: catas, maridajes, cenas, lanzamientos y eventos en temporada alta.
  • Capacitar al personal de los puntos (meseros, bartenders, sommeliers) en el portafolio y la venta sugerida.
  • Asegurar la ejecución en el punto de venta: material POP, cristalería, presencia en menú y estándares de marca.
  • Construir relación con influenciadores del canal: bartenders, chefs, gerentes de A&B y concierges de hotel.
  • Monitorear la competencia y las tendencias del mercado local.
  • Cumplir el presupuesto de ventas y de inversión en trade marketing de la zona, y reportar resultados en el CRM.

Requirements

  • Profesional en Mercadeo, Administración de Empresas, Negocios Internacionales, Gastronomía, Hotelería o afines.
  • De 2 a 4 años de experiencia en ventas o desarrollo de marca en canal On Trade / HORECA, idealmente en vinos, licores, bebidas o consumo masivo premium.
  • Experiencia en negociación comercial, manejo de presupuestos y KPIs de venta.
  • Excel intermedio y manejo de CRM.
  • Disponibilidad para trabajo de campo, horarios nocturnos y fines de semana en eventos.
  • Deseable: red de contactos en restaurantes, hoteles y bares de Cartagena; conocimientos de vinos o coctelería (WSET o similar es un plus); inglés intermedio; vehículo o moto propia.

Benefits

contrato a termino indefinido, medicina pre pagada, variables.

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