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Open nowPosted yesterday

Brand Manager - eCommerce and Brand Building

Mars325 open roles

Where
USA-Tennessee-Franklin
Work mode
On site
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Your applicationOpen nowBrand Manager - eCommerce and Brand BuildingMars · USA-Tennessee-Franklin

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The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. Mars postings stay open a median of 7 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted yesterday

Mars median: 7 days open

The posting

Job Description:

Brand Manager – eCommerce and Brand Building

Are you passionate about building iconic brands and shaping the future of digital commerce? As a Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset.

Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!

What are we looking for?

  • Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred.
  • 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
  • Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
  • Strong financial acumen, negotiation skills, and strategic planning capabilities.
  • Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
  • Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
  • Excellent communication, executive presentation, and relationship management skills.

What will be your key responsibilities?

  • Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
  • Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
  • Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
  • Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
  • Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
  • Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
  • Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

#LI-Onsite

#LI-LD1

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